iSpeedToLead

Growth Marketing

• Increase weekly revenue from new and existing buyers and build a reliable forecast
• Help close holiday promotions, including Black Friday and Cyber Monday, and a start-Q1 campaign
• Track booked, held and closed demos by representative and source
• Identify and fix losses across qualification, discovery, offer fit, objection handling and follow-up
• Conduct weekly call reviews, role-plays and 1:1 coaching sessions
• Set a weekly performance number for each representative and address low performance quickly and fairly
• Create and maintain scripts, demo flows, competitor battle cards, offer guidelines, follow-up cadences and onboarding/support handoffs
• Enforce same-day CRM logging for demos, outcomes, deals and follow-ups
• Collaborate with Customer Success to onboard new buyers and grow accounts through needs-based upselling
• Bring buyer feedback to product, marketing and supply teams
• Use AI for call transcription and analysis, objection mining, coaching preparation, follow-up drafting and pipeline reviews
• Run the weekly sales team meeting in the EOS Level 10 format
• Report a weekly sales scorecard to leadership and raise problems with metrics and proposed fixes
• By day 30, audit calls, pipeline and CRM data, provide a written diagnosis and establish weekly numbers and meetings
• By day 60, implement a shared demo playbook, qualification standard and follow-up cadence, with demo outcomes logged within 24 hours
• By day 90, achieve weekly revenue targets in most weeks, forecast within ±10% of actual results and provide live rep metrics in the CRM

Explore Sales Growth Lead – Fractional, Path to Full-Time at iSpeedToLead. Review requirements and application details.

Sales Growth Lead – Fractional, Path to Full-Time

Performance Marketing

• Plan and launch holiday campaigns for Black Friday, Cyber Monday and year-end/start-Q1 promotions
• Develop offers, ads, landing pages, email and SMS for each campaign
• Set cash goals and produce written campaign readouts
• Manage retargeting across Google and Meta by intent segments
• Create distinct messaging, offers and frequency for each audience segment
• Manage Google Search, PMax and YouTube budgets and Meta budgets
• Cut underperforming spend and scale profitable channels
• Create pain-point-led creative and copy across ads, landing pages, email and SMS
• Produce a weekly scorecard covering paying buyers by source, CAC, payback and repeat-buyer rate
• Fix tracking with the data team, including UTMs, Conversions API and offline conversions
• Direct the in-house paid, social, email and content marketing team
• Use AI daily for research, analysis, creative testing and reporting
• Provide weekly Slack updates on campaigns killed, pivots made and the reasons
• Deliver first-30-day milestones including live holiday campaigns, retargeting audiences, tracking audit and channel-by-channel cash-return analysis

Explore Fractional Marketing Demand Generation Leader at iSpeedToLead. Review requirements and application details.

Open roles

Sales Growth Lead – Fractional, Path to Full-Time

Fractional Marketing Demand Generation Leader