Marketing Manager

iTS: Info Technology Supply Ltd.

. Develop and execute lead generation strategies across a portfolio of B2B software products .

Posted 10/30/2026full-timeRemote • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing and demand generation, with a strong focus on lead generation strategies, campaign optimization, and performance analytics. Proven ability to manage budgets, collaborate with sales teams, and drive pipeline growth through effective marketing initiatives.

Highest-signal resume keywords

B2B Marketing ExperienceLead Generation StrategiesPaid Social Campaign ManagementMarketing AnalyticsAgency Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationDemand GenerationCampaign OptimizationPerformance MarketingBudget ManagementData AnalysisEmail MarketingSEOGoogle AdsMulti-Channel Marketing

Soft Skills

Organizational SkillsCommunication SkillsStakeholder ManagementSelf-MotivationIndependence

Tools & Technologies

LinkedInMetaGoogle AdsEmail Automation ToolsMarketing Analytics Tools

Industry Keywords

B2B SoftwarePerformance MarketingLead NurturingPipeline GrowthBrand Awareness

About the role

Key responsibilities & impact

Develop and execute lead generation strategies across a portfolio of B2B software products
Plan, launch, and optimise multi-channel marketing campaigns to drive qualified leads and pipeline growth
Identify opportunities to increase brand awareness, lead volume, and conversion rates
Align marketing activity with sales teams, commercial objectives, and target markets
Manage and optimise paid social campaigns across LinkedIn and Meta
Oversee agency-delivered Google Ads campaigns, including keyword strategy, targeting, and conversion tracking
Monitor campaign performance and maximise return on investment
Test new channels, audiences, and campaign approaches
Brief, manage, and support external marketing agencies
Set objectives and performance expectations for agency partners
Review agency outputs and drive continuous improvement
Support cold email campaigns targeting prospective customers and key decision-makers
Create and manage automated email workflows to nurture leads through the sales funnel
Improve lead nurturing processes and coordinate lead handover with sales teams
Track, analyse, and report on lead generation, conversion rates, pipeline contribution, and ROI
Manage marketing budgets and provide performance updates and recommendations to stakeholders
Partner with Product Managers on marketing plans, product growth, and market positioning
Act as the primary marketing contact within the business unit and support wider business initiatives

Requirements

What you’ll need

3+ years of experience in B2B marketing, demand generation, or digital marketing
Proven track record in B2B performance marketing and lead generation
Strong, hands-on experience with paid social campaigns (LinkedIn, Meta) or managing agencies that deliver them
Experience carrying a quota and managing budgets of more than £15k a month, with a positive return on investment that you can evidence
Experience managing agencies and getting the best work from them
Experience tracking campaign performance and optimising ROI
Ability to work closely with sales teams to drive qualified pipeline growth
Strong organisational, communication, and stakeholder management skills
Self-motivated and comfortable working independently in a remote environment
Strong understanding of B2B lead generation and demand generation techniques
Strong analytical skills with the ability to interpret data and drive performance improvements
Ability to work independently and take ownership of outcomes
Marketing analytics and performance reporting
Right to work in the UK
Desirable: Experience with Google Ads, email marketing, SEO, or B2B software/SaaS products
Desirable: Knowledge of Google Ads, email automation, SEO, and marketing analytics tools

Benefits

Comp & perks

A stable, international working environment with a genuine family culture across our European team
Exposure to a diverse range of vendor products, partner profiles, and European markets within your cluster
Structured onboarding and ongoing training in ITS systems, vendor product knowledge, and commercial processes
Annual leave in line with local statutory entitlements, increasing with tenure
Pension benefits provided in accordance with local requirements, following successful probation
Life assurance benefit, subject to successful completion of probation and provided in line with local arrangements
Fully remote working