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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading creative teams and managing multi-channel integrated campaigns while ensuring high-quality output aligned with brand strategies. Proven ability to build relationships with stakeholders and drive innovative creative solutions across various platforms.
Highest-signal resume keywords
Creative DirectionMulti-Channel Campaign ManagementLeadership SkillsStakeholder ManagementBrand Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative StrategyCampaign DevelopmentVisual BrandingQuality AssuranceIntegrated MarketingPerformance MetricsContent CreationPost ProductionDigital Platform ImageryCommercial Agenda Management
Soft Skills
Interpersonal SkillsCommunication SkillsTeam LeadershipTraining and DevelopmentCollaboration
Industry Keywords
Creative AgencyBroadcastingAVDigitalSocial MediaOut-of-HomeBrand PlatformsMarketing PriorityITV CreativeEntertainment
About the role
Key responsibilities & impact- Set the vision, standards, and final creative decisions for ITV Creative output
- Work with the Head of Creative Strategy and Head of Production to ensure output is on brief and well crafted
- Drive best-in-class creativity and quality across the creative department
- Build on ITV’s “There’s No Place Like ITV” brand platform as part of the 2027 and beyond Marketing Priority plan
- Oversee creative output for Creative Commercial sponsorship and partnership campaigns
- Be responsible for imagery quality across ITVX and partner platforms
- Ensure owned channels are visually branded and Continuity is used appropriately
- Lead creative innovation with the Head of Post Production & Creative Operations
- Support the Head of Brand Experiences on creative quality for activations and events
- Lead effective, award-winning creative work across multiple touchpoints
- Champion creative ideas that deliver against strategy and briefs
- Build relationships with senior stakeholders across Marketing, Commissioning, product, and editorial teams
- Represent ITV Creative with production companies and commissioners
- Present and promote the team’s skills and output at internal and external events
- Run a creative department of 30 people plus freelancers
- Line-manage four Creative Directors, including objectives, reviews, performance, results, and pastoral support
- Provide leadership, guidance, training, and support for the wider creative team
- Allocate teams and creatives to projects and campaigns with the Creative Resource Manager and relevant Creative Directors
- Support the Director of Creative in the day-to-day running of ITV Creative as part of the Creative Leadership Team
- Contribute to overall activity planning and ways of working across ITV Creative, Marketing, Media, Programme Publicity, and Delivery
Requirements
What you’ll need- Experience within a creative agency at Creative Director level or above, including broadcaster, in-house, or external agency experience
- Examples of candidate-generated or candidate-led campaigns that delivered against set KPIs and proved effective
- Proven leadership skills, including running or developing a team
- Demonstrated experience leading multi-channel 360° integrated campaigns across AV, digital, social, out-of-home, and digital platform imagery
- Proven track record of developing, expanding, or embedding long-term brand platforms
- Experience working to a commercial agenda and ensuring quality creative at varying cost levels
- Experience collaborating with senior Strategy, Production, and Operations leads to manage department resourcing and workflows
- Good interpersonal and stakeholder management skills
- Excellent communication skills
- Love of TV, content, and entertainment
Benefits
Comp & perks- Flexible working with a range of options to suit everyone
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn, with an opportunity to buy ITV shares
- Wellbeing and volunteering days
- A wide range of opportunities to help you live a balanced and healthy life
- Opportunities to learn, grow and make a real difference
- Reasonable adjustments and application support for disabled applicants