Channel Marketing Manager

ITW

. Translate GTM and commercial strategies into coordinated, customer-ready programs across channels and the path to purchase .

Posted 10/12/2026full-timeRemote • Wisconsin • United StatesMid-LevelSenior💰 $80,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in translating go-to-market strategies into actionable programs while managing cross-functional teams and optimizing performance metrics. Proficient in budget management, program execution, and stakeholder communication to drive business results.

Highest-signal resume keywords

GTM Strategy ImplementationCross-Functional Program ManagementBudget ManagementPerformance AnalysisStakeholder Communication

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Program ManagementChannel MarketingTrade MarketingSales StrategyKPI TrackingPost-Program AnalysisResource ManagementExecution Risk ManagementCustomer Engagement ProgramsPerformance Reporting

Soft Skills

Analytical SkillsProblem-Solving SkillsOrganizational SkillsCommunication SkillsStakeholder Management

Tools & Technologies

Program ProcessesPerformance Management ToolsBudgeting ToolsReporting Tools

Industry Keywords

Industrial ExperienceManufacturing ExperienceDistribution ExperienceDurable Goods ExperienceChannel Partners

About the role

Key responsibilities & impact

Translate GTM and commercial strategies into coordinated, customer-ready programs across channels and the path to purchase
Lead program planning, cross-functional coordination, execution, and performance management
Work with Sales, Marketing, Product, and channel partners to implement, measure, and optimize programs
Provide guidance, support, and development to the GTM Marketing Specialist
Translate GTM strategies into actionable programs, plans, timelines, and deliverables
Lead end-to-end program planning and execution across channels and customer touchpoints
Coordinate cross-functional teams and partners and manage execution risks, dependencies, and resource needs
Establish program processes, tools, and best practices
Execute customer, channel, promotional, distributor, showroom, merchandising, customer engagement, and promotional programs
Track KPIs, participation, adoption, and business results; prepare performance reporting and recommendations
Conduct post-program analysis and improve program effectiveness and ROI
Manage program budgets, forecasts, actual spending, resources, and external partners
Partner with Sales, Product, Marketing, Finance, Digital, Creative, and channel partners
Communicate program status, issues, performance, and recommendations to leadership

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or related field
5+ years of experience in GTM, channel marketing, trade marketing, sales strategy, program management, or related fields
Demonstrated experience managing cross-functional programs from planning through execution
Strong analytical, budget management, and problem-solving skills
Experience working with distributors, channel partners, or customer-facing programs preferred
Strong communication, organization, and stakeholder management skills
Industrial, manufacturing, distribution, or durable goods experience preferred
Willingness to travel up to 35%

Benefits

Comp & perks

Competitive annual salary
Equal employment opportunity and fair treatment
Opportunities to develop careers and perform to full potential