Channel Marketing Manager

ITW

. Translate GTM strategies and priorities into actionable programs, plans, timelines, and deliverables.

Posted 10/12/2026full-timeRemote • Wisconsin • United StatesMid-LevelSenior💰 $80,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Go-To-Market (GTM) strategy execution, program management, and cross-functional team coordination. Proficient in budget management, performance tracking, and stakeholder communication to drive sales and marketing initiatives.

Highest-signal resume keywords

GTM Strategy ExecutionProgram ManagementCross-Functional Team CoordinationBudget ManagementStakeholder Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Program PlanningPerformance ReportingKPI TrackingAnalytical SkillsProblem-Solving Skills

Soft Skills

Strong CommunicationOrganization SkillsStakeholder Management

Tools & Technologies

Program ProcessesBest Practices

Industry Keywords

Channel MarketingTrade MarketingSales StrategyCustomer EngagementIndustrial ExperienceManufacturing ExperienceDistribution ExperienceDurable Goods Experience

About the role

Key responsibilities & impact

Translate GTM strategies and priorities into actionable programs, plans, timelines, and deliverables.
Lead end-to-end program planning and execution across channels and customer touchpoints.
Coordinate cross-functional teams, channel partners, and stakeholders to ensure alignment and timely execution.
Identify execution risks, dependencies, resource needs, and strategic issues.
Establish and maintain program processes, tools, and best practices.
Execute customer and channel initiatives supporting sales and commercial priorities.
Coordinate distributor, showroom, merchandising, customer engagement, and promotional programs.
Manage promotional and customer programs, including requirements, communications, assets, timelines, and deliverables.
Track program KPIs, participation, adoption, business results, and ROI.
Prepare performance reporting, communicate insights, and recommend improvements.
Manage program budgets, forecasts, actual spending, resources, and external partners.
Provide guidance, support, and development to the GTM Marketing Specialist.
Partner with Sales, Product, Marketing, Finance, Digital, Creative, and channel partners.
Communicate program status, issues, performance, and recommendations to leadership.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or related field.
5+ years of experience in GTM, channel marketing, trade marketing, sales strategy, program management, or related fields.
Demonstrated experience managing cross-functional programs from planning through execution.
Strong analytical, budget management, and problem-solving skills.
Experience working with distributors, channel partners, or customer-facing programs preferred.
Strong communication, organization, and stakeholder management skills.
Industrial, manufacturing, distribution, or durable goods experience preferred.
Willingness to travel up to 35%.