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Paid Media Manager
IVC Evidensia UK. Develop, execute, optimise and report on paid media campaigns across multiple markets .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and optimizing paid media campaigns, leveraging tools like Google Ads and Google Analytics 4 to drive customer acquisition and commercial growth. Strong analytical and project management skills support effective stakeholder communication and collaboration.
Highest-signal resume keywords
Paid Media ManagementGoogle Ads ExpertiseSEM/PPC KnowledgeAnalytical SkillsStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationData AnalysisBudget ManagementAudience TargetingBidding StrategiesIncrementality TestingPerformance ReportingCommercial Growth Target DeliveryAutomation UtilizationProject Management
Soft Skills
Communication SkillsOrganizational AbilitiesCollaborative ApproachAttention to Detail
Tools & Technologies
Google Analytics 4ExcelAI ToolsAutomation Scripts
Industry Keywords
Paid Media CampaignsPPC ManagementStakeholder RelationshipsMarket Growth ObjectivesEmerging Media Opportunities
About the role
Key responsibilities & impact- Develop, execute, optimise and report on paid media campaigns across multiple markets
- Own paid search strategy and performance for assigned markets, driving sustainable customer acquisition and commercial growth
- Collaborate with local marketing teams to align channel strategies with market growth objectives
- Analyse campaign and business performance and translate data into actionable insights and recommendations
- Lead campaign measurement, tracking and reporting
- Drive continuous optimisation through audience targeting, bidding strategies, budget management and testing
- Design and evaluate testing programmes, including incrementality testing, in partnership with data teams
- Build relationships with internal stakeholders, agencies and platform partners
- Leverage automation, AI tools and scalable processes to improve campaign effectiveness and operational efficiency
- Stay ahead of industry trends and emerging paid media opportunities
Requirements
What you’ll need- Proven experience as a Paid Media Manager, PPC Manager or similar role in-house or agency-side
- Deep expertise in Google Ads and strong SEM/PPC knowledge
- Experience managing large, complex accounts and delivering against commercial growth targets
- Strong analytical skills and confidence using tools such as Google Analytics 4 and Excel
- Experience utilising automation, scripts, AI tools or AI agents to improve campaign performance and efficiency
- Excellent stakeholder management and communication skills
- Strong project management and organisational abilities
- A commercial mindset with a collaborative approach and attention to detail