Chief Marketing Officer

Ivy Fertility

. Lead the marketing and patient-acquisition strategy for a national multi-clinic fertility practice .

Posted 9/22/2026full-timeRemote • California • United StatesLead💰 $200,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading marketing strategies for patient acquisition in the healthcare sector, with a strong focus on compliance and performance metrics. Proven ability to manage multi-million-dollar budgets and optimize marketing funnels to drive growth and revenue.

Highest-signal resume keywords

Marketing LeadershipDigital Performance MarketingHealthcare Marketing CompliancePatient Acquisition StrategyTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOSEMMarketing AutomationCRMAttribution ModelingData AnalysisBudget ManagementLead GenerationConsult ConversionDemand Generation

Soft Skills

Creative VisionExecutive Business AcumenMotivational Leadership

Tools & Technologies

MarTechAnalytics ToolsCRM SystemsSocial Media PlatformsPaid Media

Industry Keywords

HealthcareFertilityPatient FunnelHIPAAFTCASRMSARTConsumer-Direct MarketingB2B PartnershipsMulti-Location Strategy

About the role

Key responsibilities & impact

Lead the marketing and patient-acquisition strategy for a national multi-clinic fertility practice
Report directly to the CEO and partner with the Board, clinical leadership, physicians, M&A, People, and Legal/Compliance teams
Own the patient funnel from local market awareness through lead generation, consult conversion, referring-physician relationships, and regional reputation
Manage and optimize a multi-million-dollar marketing budget across paid media, social media, agencies, MarTech, and events/sponsorships
Build and execute integrated digital, content, referral, CRM/lifecycle, and local/regional demand-generation strategies
Lead physician- and clinic-level marketing to support patient-direct and referral growth
Partner with Operations and Clinic Directors to align demand with clinic capacity and scheduling
Build and manage marketing analytics, attribution modeling, CRM reporting, and cost-per-acquisition analysis
Ensure marketing content complies with HIPAA, FTC guidance, ASRM/SART guidelines, and state-specific healthcare advertising regulations
Hire, develop, and manage the internal sales and marketing team and external agencies/vendors
Increase patient consult volume, improve funnel conversion, reduce acquisition costs, and grow marketing-sourced revenue
Present monthly marketing performance dashboards to the CEO/Board

Requirements

What you’ll need

Minimum 15+ years of marketing leadership experience driving enterprise growth at scale
At least 10+ years in healthcare, fertility, aesthetics, dental, or another high-consideration/emotionally sensitive, consumer-direct medical category
Executive business acumen, creative vision, and deep technical data skills
Proven track record owning a patient/consumer acquisition funnel with revenue and volume accountability
Strong command of digital performance marketing, including SEO, SEM, paid social, marketing automation/CRM, and measurement/attribution
Experience managing multi-location marketing strategy and budget across geographically distinct markets
Familiarity with healthcare marketing compliance, including HIPAA, FTC, and state advertising rules
Ideally ASRM/SART awareness
Experience with physician referral marketing and/or B2B partnerships with employers or fertility benefit platforms is a strong plus
Team leadership experience motivating internal staff and managing external agencies
Bachelor's degree required

Benefits

Comp & perks

Performance bonus tied to defined KPIs and measurable goals, paid annually
Comprehensive benefits package designed to support employees' health, well-being, and long-term success