Ivy Fertility

Chief Marketing Officer

• Lead the marketing and patient-acquisition strategy for a national multi-clinic fertility practice
• Report directly to the CEO and partner with the Board, clinical leadership, physicians, M&A, People, and Legal/Compliance teams
• Own the patient funnel from local market awareness through lead generation, consult conversion, referring-physician relationships, and regional reputation
• Manage and optimize a multi-million-dollar marketing budget across paid media, social media, agencies, MarTech, and events/sponsorships
• Build and execute integrated digital, content, referral, CRM/lifecycle, and local/regional demand-generation strategies
• Lead physician- and clinic-level marketing to support patient-direct and referral growth
• Partner with Operations and Clinic Directors to align demand with clinic capacity and scheduling
• Build and manage marketing analytics, attribution modeling, CRM reporting, and cost-per-acquisition analysis
• Ensure marketing content complies with HIPAA, FTC guidance, ASRM/SART guidelines, and state-specific healthcare advertising regulations
• Hire, develop, and manage the internal sales and marketing team and external agencies/vendors
• Increase patient consult volume, improve funnel conversion, reduce acquisition costs, and grow marketing-sourced revenue
• Present monthly marketing performance dashboards to the CEO/Board