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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and managing paid social creative strategies that drive measurable business outcomes, with a strong understanding of social platform algorithms and performance marketing. Proven ability to manage creative production processes and collaborate effectively with diverse stakeholders.
Highest-signal resume keywords
Paid Social Creative ProductionMeta and TikTok FluencyCreative Testing MethodologiesProject and Stakeholder ManagementCreator Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Concept DevelopmentVideo ProductionPerformance MarketingData AnalysisCreative Direction
Soft Skills
Strong Creative JudgementCommercial DisciplineCollaborationNegotiation SkillsProject Management
Tools & Technologies
GrinCreatorIQ
Industry Keywords
Financial ServicesB2BB2CSocial Platform AlgorithmsUGC
About the role
Key responsibilities & impact- Develop the paid social creative roadmap across video, static, UGC, partnership ads, and emerging formats
- Translate performance data, testing insights, customer research, and cultural trends into creative concepts
- Shape creative direction for iwoca’s flexi-loan and credit card products
- Develop concepts and creators that stand out in the financial services category
- Own the full production pipeline from concept and briefing through production, feedback, delivery, and asset management
- Build and manage networks of designers, UGC agencies, creators, and freelance video editors
- Manage contracts, usage rights, production timelines, and concurrent projects
- Align creator content with seasonal business moments
- Build a creative testing framework linking hook rate, hold rate, CTR, and landing-page conversion to commercial outcomes
- Turn monthly creative reviews into actionable briefs and iteration priorities
- Collaborate with the Paid Social Channel Lead, Paid Social Executive, Head of Brand, in-house designers, and external partners
Requirements
What you’ll need- Proven track record producing paid social creative that drives measurable business outcomes
- Deep fluency with Meta and TikTok
- Understanding of social platform algorithms, formats, and native content
- Experience managing creative production across multiple formats and partners simultaneously
- Strong project and stakeholder management skills
- Proven ability to source, brief, and manage creators or influencers
- Experience negotiating usage rights and partnership arrangements
- Strong creative judgement paired with commercial discipline
- Understanding of performance marketing, paid social creative landscape, and industry trends
- B2B or financial services paid social experience, or transferable B2C analytical experience (nice to have)
- Hands-on video production or editing skills (nice to have)
- Experience with creator management platforms such as Grin or CreatorIQ (nice to have)
- Familiarity with creative testing methodologies and connecting creative variables to conversion (nice to have)
- Existing network of creators, UGC producers, or freelance creative talent (nice to have)
Benefits
Comp & perks- Flexible working hours
- Medical insurance from Vitality, including discounted gym membership
- Choice between a dedicated dental plan or a health cash plan reimbursing everyday medical expenses
- Private GP service for the employee, partner, and dependents
- 25 days’ holiday per year
- Extra day off for birthday
- Option to buy or sell an additional five days of annual leave
- Unlimited unpaid leave
- One-month fully paid sabbatical after four years
- External counselling and therapy sessions
- 3% pension contributions on total earnings
- Employee equity incentive scheme
- Generous parental leave
- Nursery tax benefit scheme
- Electric car scheme
- Cycle to work scheme
- Two company retreats a year
- Learning and development budget
- Company-wide talks with internal and external speakers
- Access to learning platforms such as Treehouse
- Drinks and snacks at offices
- Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions