iwoca

Performance Marketing

• Own Paid Social as a channel by setting the vision, roadmap, budget allocation, and leadership reporting
• Bring iwoca’s credit card product to market through paid social
• Architect full-funnel campaigns across Meta, TikTok, and LinkedIn
• Manage overlap across flexi-loans, credit cards, and other products
• Expand audience reach through content-led lead capture campaigns
• Scale into new platforms, including LinkedIn and YouTube Shorts
• Develop distinctive creative concepts, formats, and creator partnerships
• Build video and influencer marketing pipelines
• Create a testing framework connecting creative concepts to commercial outcomes
• Partner with the Brand team on performance and brand creative
• Design and run conversion lift studies and geo-lift tests
• Partner with Data Science and Acquitech on attribution, event architecture, and multi-step conversion tracking
• Extend testing to landing pages and signup flows to reduce conversion drop-off
• Manage and develop a Performance Marketing Executive
• Partner with Data Science, Engineering, Compliance, and Brand teams
• Work strategically with Meta and TikTok platform representatives

Senior Performance Marketing Manager – Paid Social