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About the role
Key responsibilities & impact- Own Paid Social as a channel by setting the vision, roadmap, budget allocation, and leadership reporting
- Bring iwoca’s credit card product to market through paid social
- Architect full-funnel campaigns across Meta, TikTok, and LinkedIn
- Manage overlap across flexi-loans, credit cards, and other products
- Expand audience reach through content-led lead capture campaigns
- Scale into new platforms, including LinkedIn and YouTube Shorts
- Develop distinctive creative concepts, formats, and creator partnerships
- Build video and influencer marketing pipelines
- Create a testing framework connecting creative concepts to commercial outcomes
- Partner with the Brand team on performance and brand creative
- Design and run conversion lift studies and geo-lift tests
- Partner with Data Science and Acquitech on attribution, event architecture, and multi-step conversion tracking
- Extend testing to landing pages and signup flows to reduce conversion drop-off
- Manage and develop a Performance Marketing Executive
- Partner with Data Science, Engineering, Compliance, and Brand teams
- Work strategically with Meta and TikTok platform representatives
Requirements
What you’ll need- Proven track record of scaling paid social budgets based on measured commercial performance
- Deep campaign architecture expertise on Meta, including bidding strategies, audience signals, and creative interaction
- Experience with multi-product, multi-market, and value-based bidding models
- Strategic creative capability connecting concepts to commercial hypotheses
- Mechanically curious and knowledgeable about platform algorithms and industry developments
- High initiative in defining experiments, drafting business cases, and driving projects
- Analytically self-sufficient; able to pull data and build performance views
- Meaningful use of AI tools for creative analysis, reporting, workflow automation, or related work
- Commercially minded, with focus on profitable customer acquisition and lifetime value
- B2B paid social experience or strong analytical B2C background (nice to have)
- Experience managing or coaching junior team members (nice to have)
- Fluency in measurement and incrementality, including conversion lift studies, holdout methodologies, and incremental value (nice to have)
- Hands-on experience with TikTok advertising at scale (nice to have)
- Fintech or financial services background (nice to have)
Benefits
Comp & perks- Flexible working hours
- Medical insurance from Vitality, including discounted gym membership
- Choice between a dedicated dental plan or a health cash plan reimbursing everyday medical expenses
- Private GP service for the employee, partner, and dependents
- 25 days’ holiday per year
- Extra day off for birthday
- Option to buy or sell an additional five days of annual leave
- Unlimited unpaid leave
- One-month fully paid sabbatical after four years
- External counselling and therapy sessions
- 3% pension contributions on total earnings
- Employee equity incentive scheme
- Generous parental leave
- Nursery tax benefit scheme
- Electric car scheme
- Cycle to work scheme
- Two company retreats per year
- Learning and development budget
- Company-wide talks with internal and external speakers
- Access to learning platforms such as Treehouse
- Offices with drinks and snacks
- Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions