Canvassing Director

Jacuzzi Group

. Design the canvass program from the ground up, including organizational structure, territory maps, staffing model, compensation plan, standard operating procedures, and nationwide rollout across markets .

Posted 11/10/2026full-timeRemote • United StatesLead💰 $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in designing and executing canvassing programs, including compliance management, performance metrics analysis, and team leadership across multiple markets. Proven ability to recruit, train, and develop high-performing canvassing teams while aligning strategies with sales and marketing objectives.

Highest-signal resume keywords

Canvassing Program DesignMulti-Market LeadershipCompliance ManagementPerformance Metrics ReportingRecruiting and Training

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Door-To-Door CanvassingDirect Sales LeadershipLead GenerationFunnel ManagementPerformance-Based Compensation DesignData AnalysisObjection HandlingSafety ProtocolsTerritory MappingStandard Operating Procedures

Soft Skills

People LeadershipCoachingHigh-Energy Culture BuildingCommunicationCollaboration

Tools & Technologies

Canvass Management TechnologySPOTIOSalesforceCRM SystemsPerformance Dashboards

Industry Keywords

Home ImprovementSolarPest ControlSecuritySolicitation OrdinancesPermitting RequirementsDo-Not-Knock Regulations

About the role

Key responsibilities & impact

Design the canvass program from the ground up, including organizational structure, territory maps, staffing model, compensation plan, standard operating procedures, and nationwide rollout across markets
Set market-by-market canvass strategy based on population density, project history, seasonality, and local regulatory requirements
Establish and refine lead qualification criteria and hand-off protocols to convert canvass-generated leads into booked and closed in-home demonstrations
Recruit, hire, onboard, and train Market Canvass Managers and frontline canvassers across all markets
Build a high-energy, high-retention Canvassing culture
Build a training curriculum covering door-approach technique, objection handling, product positioning, safety, and compliance
Design performance-based compensation and incentive structures
Ensure compliance with local and state solicitation ordinances, permitting requirements, and do-not-knock regulations
Manage permits and licenses market by market
Manage day-to-day field operations, including shift scheduling, route assignment, safety protocols, equipment, uniforms, and ID badge standards
Own and report canvass performance metrics, including doors knocked, contact rate, appointment-set rate, sit rate, and cost per qualified lead, to executive leadership
Partner with Sales leadership to align scripting with in-home sales expectations
Partner with Marketing to align canvass messaging, offers, and branded materials with lead-generation campaigns
Align with Call Center Operations to schedule within sales capacity by market
Improve the canvassing technology stack, including tracking/routing software, CRM lead hand-off, and performance dashboards, with Marketing Operations and IT
Present program results, forecasts, and investment recommendations to senior leadership regularly
Perform additional responsibilities as assigned

Requirements

What you’ll need

Bachelor's degree preferred; equivalent Canvassing leadership experience will be considered
7+ years of experience in door-to-door canvassing, direct sales, or field lead-generation leadership — ideally in home improvement, solar, pest control, security, or a similarly regulated door-to-door vertical
Proven track record of building a canvass or direct-sales field organization from the ground up
Experience leading multi-market or multi-territory field teams, ideally across 10+ markets simultaneously
Working knowledge of canvass compliance requirements (local solicitation ordinances, permitting) and willingness to manage compliance market by market
Experience with canvass management/routing technology (e.g., SPOTIO or similar) and CRM lead hand-off (Salesforce or similar)
Strong recruiting and people-leadership skills; comfortable hiring and coaching both Market Canvass Managers and frontline canvassers
Data-driven approach to funnel management, with comfort owning and reporting on doors-knocked-to-closed-sale conversion metrics
Willingness to travel frequently (50%+) to markets nationwide, including some evening and weekend hours to match canvass shift schedules

Benefits

Comp & perks

Paid time off (PTO)
401(k) with matching program
Medical insurance
Dental insurance
Vision insurance
Health savings account
Life insurance
A seat at the table with Marketing and Sales leadership in shaping company growth strategy.
Uncapped performance incentives