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Channel Marketing Manager
Jacuzzi Group. Manage the development, execution and ongoing optimization of Channel Marketing programs and strategic initiatives across Jacuzzi Group brands .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Channel Marketing program management, utilizing data analytics to drive insights and optimize performance. Proficient in managing budgets, stakeholder communications, and cross-functional project execution in a high-growth environment.
Highest-signal resume keywords
Channel Marketing ManagementProject ManagementData AnalyticsBudget ManagementSales Enablement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Channel MarketingProgram ManagementData AnalysisBudget TrackingKPI DevelopmentCross-Functional LeadershipPerformance MetricsDealer Program ManagementContent DevelopmentEmerging Technology Utilization
Soft Skills
Strong CommunicationAttention to DetailStakeholder ManagementCompeting Priorities ManagementTeam Coordination
Tools & Technologies
Microsoft ExcelMicrosoft PowerPointSalesforceCRM PlatformsBusiness Intelligence ToolsMarketing Platforms
Industry Keywords
Private Equity-BackedHigh-Growth EnvironmentGlobal ManufacturingIndirect Sales ChannelDealer Communications
About the role
Key responsibilities & impact- Manage the development, execution and ongoing optimization of Channel Marketing programs and strategic initiatives across Jacuzzi Group brands
- Lead projects from planning through execution, establishing scope, timelines, ownership, deliverables and resources
- Coordinate with Sales, Brand Marketing, Digital, Finance, IT, vendors and other stakeholders
- Manage multiple programs and projects while addressing dependencies, risks and opportunities
- Use program data and analytics to evaluate initiatives and identify trends and improvement opportunities
- Maintain program KPIs, dashboards and trackers
- Translate program insights into actionable recommendations
- Support business reviews and planning with program analysis and performance insights
- Serve as a Channel Marketing liaison to field sales
- Partner with Sales to understand dealer and market needs
- Develop program communications, presentations, training materials and sales enablement resources
- Gather field and dealer feedback and coordinate responses with internal teams
- Manage and administer the Retail Advantage Marketplace and dealer marketing programs
- Coordinate Marketplace initiatives, vendor relationships, program updates and supporting resources
- Manage invoice tracking and reconciliation
- Maintain budget and invoice trackers and support accruals, forecasting and invoice processing
- Support customer and dealer loyalty initiatives
- Coordinate internal teams and external vendors for program implementation, communications, engagement and field adoption
- Support additional Channel Marketing initiatives, dealer communications, sales enablement tools and special projects
- Perform other duties as assigned
Requirements
What you’ll need- 5+ years of experience in channel marketing, marketing, program management or a related field
- Strong Microsoft Excel and PowerPoint skills
- Ability to use program data and KPIs to develop insights and support business decisions
- Bachelor's degree in Marketing, Business or a related field, or equivalent applicable experience
- Demonstrated experience leading cross-functional projects and managing marketing programs from planning and development through launch and ongoing optimization
- Strong project and program management skills
- Ability to manage multiple initiatives, stakeholders, timelines and deliverables
- Business and financial acumen, including comfort managing budgets, invoices, program costs and performance metrics
- Strong written and verbal communication skills
- Demonstrated ability to manage competing priorities with strong attention to detail
- Experience in a private equity-backed, high-growth, or global manufacturing environment
- Experience supporting a dealer, distributor, franchise or other indirect sales channel
- Experience with Salesforce, CRM platforms, business intelligence/reporting tools or marketing platforms
- Experience managing dealer or loyalty programs
- Experience using AI and emerging technology to enhance analysis, content development and process efficiency
Benefits
Comp & perks- Performance-based bonus program
- Medical, dental, and vision insurance
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options
- 401(k) with company matching program
- Life and disability insurance
- Paid time off and company holidays
- Fully remote work within the United States