Field Marketing – Event Manager

Jacuzzi Group

. Own the end-to-end performance of the Field Marketing Event team and retail partnerships with Lowe’s, Sam’s Club, BJ’s, and Costco .

Posted 10/10/2026full-timeMiami • Florida • United StatesMid-LevelSenior💰 $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in field marketing and retail program management, with a strong focus on lead generation, team development, and performance analytics. Proven ability to drive revenue growth through strategic partnerships and effective training programs.

Highest-signal resume keywords

Field Marketing ManagementLead GenerationTeam DevelopmentKPI ManagementRetail Partnership Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead Generation TechniquesPerformance ManagementAnalytical SkillsEvent ManagementBudget ForecastingData InterpretationTraining Program DesignSales StrategyRetail Program ManagementRevenue Growth

Soft Skills

Excellent Communication SkillsCoaching AbilityRelationship ManagementPresentation SkillsTeam Collaboration

Tools & Technologies

CRM SystemsLead Management PlatformsMicrosoft ExcelMicrosoft PowerPointSalesforce

Industry Keywords

Big-Box RetailHome ImprovementTrade MarketingIn-Store EnvironmentConsultative Sales Model

About the role

Key responsibilities & impact

Own the end-to-end performance of the Field Marketing Event team and retail partnerships with Lowe’s, Sam’s Club, BJ’s, and Costco
Recruit, interview, and hire Field Marketing Representatives
Monitor job applications in an ATS, build talent pipelines, generate referrals, and source talent in the field
Design and run onboarding and training programs covering product knowledge, lead generation techniques, and Jacuzzi standards
Coach representatives through training, store visits, and one-on-ones
Build schedules and coverage plans to maximize lead generation
Set and manage KPIs including leads captured, lead quality, demo rate, store coverage, and event performance
Review team performance and translate trends into coaching plans, training topics, event adjustments, and staffing decisions
Manage relationships with Big Box vendor locations, store managers, department leads, and associates
Manage day-to-day performance of stores in the assigned territory with weekly and monthly lead-generation targets
Deliver and develop product knowledge and lead-generation training materials for store associates
Identify underperforming stores and design intervention plans involving training, staffing, merchandising, and event support
Partner with Sales, Marketing, Operations, and Installation teams to improve lead conversion and customer experience
Forecast and budget field activity spend, event costs, and staffing against expected returns
Drive revenue growth by prioritizing high-ROI stores and events
Prepare and present weekly, monthly, and quarterly business reviews
Maintain accurate reporting in CRM and lead management systems for pipeline visibility and forecasting integrity

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience
3–5 years of experience in field marketing, trade marketing, events, retail program management, lead generation, or big-box partnership management
2+ years managing and developing a team, including hiring, training, and performance management
Demonstrated track record of driving revenue growth in a retail or in-store environment
Strong analytical skills with the ability to interpret lead, sales, and conversion data and translate it into a business narrative
Proficiency in Microsoft Excel and PowerPoint
Comfort with CRM and lead management platforms (e.g., Salesforce)
Excellent verbal and written communication skills, including the ability to present to executive-level retail partners
Valid driver’s license and ability to travel regularly to stores within the assigned territory
Direct experience working with The Home Depot, Lowe’s, Sam’s Club, BJ’s, Costco, or another national big-box retail partner highly preferred
Background in home improvement, home services, or another consultative, lead-driven sales model preferred
Preferred experience developing event-based or in-store lead generation programs from inception

Benefits

Comp & perks

Paid time off (PTO)
401(k) with matching program
Medical insurance
Dental insurance
Vision insurance
Health savings account
Life insurance
Generous bonus structure