Regional Events – Account Manager

Jacuzzi Group

. Recruit, interview, and hire a team of Field Marketing Representatives .

Posted 10/2/2026full-timeRaleigh • North Carolina • United StatesMid-LevelSenior💰 $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in field marketing and team management, with a strong focus on lead generation, training development, and performance analysis. Proven ability to drive revenue growth through strategic partnerships and effective communication with retail partners.

Highest-signal resume keywords

Field Marketing ManagementTeam Development and TrainingLead Generation StrategiesKPI Management and AnalysisCRM and Lead Management Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead GenerationPerformance ManagementData AnalysisRevenue Growth StrategiesTraining Program DevelopmentEvent ManagementRetail Program ManagementBudget ForecastingSalesforce ProficiencyMicrosoft Excel

Soft Skills

Excellent CommunicationCoaching and MentoringTeam BuildingAnalytical ThinkingPositive Team Culture

Tools & Technologies

CRM SystemsLead Management PlatformsMicrosoft PowerPoint

Industry Keywords

Field MarketingBig-Box RetailHome ImprovementConsultative SalesEvent-Based Lead Generation

About the role

Key responsibilities & impact

Recruit, interview, and hire a team of Field Marketing Representatives
Monitor job applications within an ATS, build talent pipelines, generate referrals, and source talent in the field
Design and run onboarding and training programs covering product knowledge, lead generation techniques, and Jacuzzi standards
Coach representatives through regular training, store visits, and one-on-ones
Build schedules and coverage plans to maximize lead generation
Foster a high-energy, accountable, and positive team culture
Set and manage KPIs including leads captured, lead quality, demo rate, store coverage, and event performance
Deliver skills development training and measure training effectiveness through lead volume, quality, and conversion improvements
Review Field Marketing team performance weekly and turn insights into coaching plans, training topics, event adjustments, and staffing decisions
Own regional relationships with Big Box vendor locations
Build relationships with store managers, department leads, and associates
Manage day-to-day performance of stores in the assigned territory with weekly and monthly lead-generation targets
Deliver product knowledge training to store associates and department supervisors
Develop and refresh training content, including in-store demos, talk tracks, leave-behinds, and digital materials
Identify underperforming stores and create intervention plans involving training, staffing, merchandising, and event support
Partner with Jacuzzi Sales, Marketing, Operations, and Installation teams to optimize lead conversion and customer experience
Forecast and budget field activity spend, event costs, and staffing against expected returns
Drive revenue growth by prioritizing high-ROI stores and events
Prepare and present weekly, monthly, and quarterly business reviews for internal leadership and vendor counterparts
Maintain accurate reporting in CRM and lead management systems
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience
3–5 years of experience in field marketing, trade marketing, events, retail program management, lead generation, or big-box partnership management
2+ years managing and developing a team, including hiring, training, and performance management
Demonstrated track record of driving revenue growth in a retail or in-store environment
Strong analytical skills with the ability to interpret lead, sales, and conversion data and translate it into a business narrative
Proficiency in Microsoft Excel and PowerPoint; comfort with CRM and lead management platforms (e.g., Salesforce)
Excellent verbal and written communication skills, including the ability to present to executive-level retail partners
Valid driver’s license and ability to travel regularly to stores within the assigned territory
Direct experience working with The Home Depot, Lowe’s, Sam’s Club, BJ’s, and Costco or another national big-box retail partner highly preferred
Background in home improvement, home services, or another consultative, lead-driven sales model preferred
Preferred experience includes developing event-based or in-store lead generation programs from inception

Benefits

Comp & perks

Positive work culture
401(k) with matching program
Dental insurance
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance