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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing digital marketing strategies tailored for the KSA and UAE markets, with a strong focus on lead generation, campaign optimization, and bilingual marketing initiatives in Arabic and English.
Highest-signal resume keywords
B2B Digital Marketing ExperienceGoogle Ads ManagementLinkedIn Ads ManagementLead Generation ExpertiseMarketing Automation Workflows
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Marketing StrategyCampaign OptimizationSEOEmail MarketingLanding Page ManagementAnalytics and ReportingAI Tools in MarketingBudget ManagementLead QualificationPerformance Analysis
Soft Skills
Analytical SkillsOwnershipCollaborationIndependenceCommunication
Tools & Technologies
Google AdsLinkedIn AdsMarketing Automation PlatformsAnalytics ToolsAI-Powered Solutions
Industry Keywords
B2B MarketingService-Based BusinessProfessional ServicesConsultingLanguage ServicesSaudi Arabia MarketUAE MarketGovernment EntitiesEnterprise ClientsTranslation and Localization
About the role
Key responsibilities & impact- Develop and implement the annual digital marketing strategy and execution plan for KSA and UAE
- Identify market opportunities, target audiences, and effective digital channels to drive business growth
- Establish measurable marketing objectives aligned with lead generation and revenue targets
- Collaborate with the Managing Director and regional sales teams to align marketing initiatives with business priorities
- Plan, launch, manage, and optimize digital marketing campaigns across multiple channels
- Manage Google Ads and LinkedIn Ads campaigns, focusing on lead quality, conversion rates, and ROI
- Oversee and directly contribute to SEO, landing page optimization, email marketing, and LinkedIn marketing activities
- Develop and execute bilingual marketing initiatives in Arabic and English
- Test and optimize campaigns to improve performance and lead generation results
- Own the digital advertising budget, including planning, allocation, monitoring, and optimization
- Track campaign costs, qualified leads, and marketing-generated revenue to maximize return on investment
- Leverage AI tools for content creation, campaign optimization, reporting, and performance analysis
- Implement marketing automation workflows for efficiency, lead nurturing, and campaign execution
- Identify opportunities to streamline repetitive marketing activities through AI-powered solutions and automation tools
- Monitor and analyze digital marketing performance using analytics and reporting tools
- Prepare monthly performance reports covering advertising spend, qualified leads, conversion performance, and revenue generated by each channel
- Work with inbound sales and regional sales teams to improve lead qualification and marketing-to-sales conversion
- Report directly to the Managing Director and collaborate with the marketing team, inbound sales team, and KSA and UAE sales teams
Requirements
What you’ll need- 6+ years of experience in B2B digital marketing, including at least 2 years of direct ownership of digital marketing strategy and advertising budgets
- Proven experience in a similar role within a service-based business, such as professional services, consulting, marketing agencies, or language services
- E-commerce-only experience is not suitable
- Demonstrated experience personally managing and executing digital marketing campaigns targeting both Saudi Arabia and the UAE
- Strong hands-on expertise in Google Ads and LinkedIn Ads, supported by measurable campaign results
- Proven experience in lead generation, campaign optimization, SEO, email marketing, and landing page management
- Practical, daily experience using AI tools in marketing workflows, with the ability to demonstrate real use cases
- Hands-on experience implementing and managing marketing automation workflows
- Strong analytical skills, with the ability to connect marketing performance to qualified leads and revenue
- Good command of Arabic and English, both written and spoken
- Ability to work independently, take ownership of marketing initiatives, and execute strategies directly
- Preferred: Previous experience in the translation, localization, or language services industry
- Preferred: Experience targeting Saudi government entities or enterprise clients
- Preferred: Advanced knowledge of marketing automation platforms and CRM integrations
Benefits
Comp & perks- Competitive fixed salary based on qualifications and experience
- Performance-based bonus linked to qualified leads and marketing-sourced revenue
- Opportunity to take full ownership of digital marketing strategy and execution across two key GCC markets