Market Owner – Manual Therapy, Mental Health

Jane.app

. Own the Canadian Manual Therapy and Mental Health markets end-to-end .

Posted 10/19/2026full-timeRemote • CanadaMid-LevelSenior💰 CA$162,400 - CA$263,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing go-to-market strategies within the Canadian Manual Therapy and Mental Health markets, leveraging strong stakeholder management and communication skills to drive measurable outcomes. Proven ability to analyze market dynamics and advocate for product priorities based on practitioner needs and competitive insights.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentStakeholder ManagementMarket Strategy ExperienceB2B SaaS ExpertiseCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Market Metrics AnalysisPerformance TrackingStrategic Goal SettingProduct MarketingGeneral Management

Soft Skills

Excellent CommunicationInfluencing Without AuthorityComfort With AmbiguityBias Toward Action

Industry Keywords

Manual TherapyMental HealthAllied HealthP&L ManagementStrategy Consulting

About the role

Key responsibilities & impact

Own the Canadian Manual Therapy and Mental Health markets end-to-end
Set annual goals around key market metrics, track performance, and adjust strategy and tactics
Build research-backed understanding of practitioner needs, workflows, competitive dynamics, and growth opportunities
Shape and execute go-to-market strategy with Marketing and Customer teams
Represent Canadian practitioners across Product, Marketing, and Customer teams
Advocate for roadmap priorities based on product-market fit and market evidence
Balance strategy across immediate customer needs, 3/6-month Marketing horizons, and longer-term Product priorities
Surface partnership ideas, unmet needs, and new growth opportunities
Represent Jane at industry events, conferences, and community touchpoints

Requirements

What you’ll need

4-6+ years of professional experience
2+ years in a top tier strategy consulting firm
2+ years in market strategy, general management, or product marketing, preferably in B2B SaaS
Comfort setting goals around metrics, diagnosing performance, and adjusting strategy
Demonstrated ability to develop and execute go-to-market strategies with measurable outcomes
Excellent communication and stakeholder management skills
Experience working across Sales, Marketing, Product, and Customer teams
Ability to influence without direct authority in cross-functional environments
Comfort with ambiguity and a bias toward action
Candidates must currently live in Canada and have the legal right to work in Canada without employer sponsorship
Nice to have: Former GM experience or prior P&L management
Nice to have: Familiarity with the manual therapy, mental health, or allied health landscape
Nice to have: Former practitioner or operations leader in a manual therapy or mental health clinic

Benefits

Comp & perks

Annual salary growth through regular career development conversations
Comprehensive benefits package
Remote-first work arrangement
Work with a high-growth, founder-led SaaS company
Opportunity to attend industry events, conferences, and community touchpoints