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Brand Manager
Javvy Coffee. Execute integrated brand campaigns across product launches, seasonal moments, retail activations, and strategic initiatives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing integrated brand campaigns, managing go-to-market plans, and collaborating with cross-functional teams to drive product launches and brand storytelling. Possesses strong project management skills and a proactive approach to navigating complex marketing initiatives within the consumer goods sector.
Highest-signal resume keywords
Brand Marketing ExperienceIntegrated Marketing CampaignsProject Management SkillsCross-Functional CollaborationConsumer Insights
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementProduct Launch StrategyBrand PositioningCreative Brief DevelopmentPerformance TrackingBudget ManagementRetail Marketing InitiativesExperiential MarketingConsumer MarketingStrategic Partnerships
Soft Skills
Excellent CommunicationOrganizational SkillsProactive MindsetAttention to DetailCollaboration Skills
Industry Keywords
CPGDTCRetailFood and BeverageWellnessBrand ActivationsCultural TrendsLicensing OpportunitiesMedia OpportunitiesEmerging Trends
About the role
Key responsibilities & impact- Execute integrated brand campaigns across product launches, seasonal moments, retail activations, and strategic initiatives
- Contribute to brand positioning, storytelling, campaign concepts, and creative briefs
- Manage go-to-market plans, marketing calendars, campaign timelines, and cross-functional deliverables from concept through launch
- Partner with Product Development and Brand leadership to bring new products, flavors, and category extensions to market
- Support product positioning, naming, packaging direction, consumer insights, and launch strategy
- Help identify and execute strategic brand collaborations, licensing opportunities, and cultural partnerships
- Partner with PR agencies and internal teams to drive brand storytelling, media opportunities, and communications initiatives
- Coordinate experiential marketing, events, sampling programs, and brand activations
- Manage external partners, vendors, and agencies
- Collaborate with Retail, Ecommerce, Creative, Social, and Influencer teams across DTC, Amazon, and national retail accounts
- Support retailer-specific marketing initiatives, launch materials, and consumer-facing campaigns
- Own day-to-day project management across multiple brand initiatives
- Identify roadblocks, manage priorities, and drive projects forward with minimal oversight
- Track campaign performance, budgets, and key learnings
- Support post-launch performance recaps, evaluate KPI performance, and identify actionable optimization opportunities
Requirements
What you’ll need- 3–5+ years of experience in brand marketing, integrated marketing, or a related role, ideally within CPG or a high-growth consumer brand
- Proven ability to independently manage campaigns, product launches, or complex cross-functional marketing initiatives
- Strong creative instincts with an understanding of brand positioning, storytelling, and consumer marketing
- Exceptional organizational and project management skills with meticulous attention to detail
- Excellent communication skills and the ability to collaborate effectively across departments and with external partners
- A proactive, solutions-oriented mindset with a strong sense of ownership and accountability
- Comfortable navigating ambiguity, shifting priorities, and the fast pace of a growing business
- Experience across DTC, retail, product innovation, PR, or brand partnerships is a must
- Passion for consumer brands, food and beverage, wellness, and emerging cultural trends
- Authorized to work in the United States without employer sponsorship, and able to maintain this authorization without sponsorship now or in the future
Benefits
Comp & perks- Competitive Salary
- 100% Company-Paid Health, Dental, Vision & Life Insurance for employees (Family coverage available at employee cost)
- 401(k) Retirement Plan
- Parental Leave
- Free Access to Javvy Products
- Career Growth Opportunities
- Collaborative, Fast-Paced Start-Up Environment