Javvy Coffee

Financial Planning and Analysis

• Partner with the CFO on cash forecasting, liquidity, treasury, and working-capital management
• Develop forward-looking visibility into cash requirements across inventory, AR, AP, and vendor payments
• Improve cash conversion cycle, inventory investment, collections, payment timing, and vendor terms
• Translate operating plans and business decisions into their impact on cash and working capital
• Drive improvements across Finance systems and processes, with NetSuite as the core ERP
• Improve transaction accuracy, strengthen controls, eliminate recurring manual work, and leverage automation, technology, and AI
• Develop scalable financial processes as the business grows
• Provide senior leadership over inventory, COGS, and product costing and develop the Inventory/Cost Accounting function
• Partner with Operations and Supply Chain to improve inventory accuracy, costing, fulfillment, and operational-to-financial processes
• Provide expertise across 3PLs, co-manufacturing, EDI, fulfillment, trade spend, deductions, chargebacks, landed costs, and cost variances
• Identify root causes of inventory and costing issues and drive sustainable improvements
• Provide senior oversight of financial reporting and month-end close while developing Accounting leadership
• Oversee audit, tax compliance, accounting policies, and internal controls
• Improve the accuracy, speed, and predictability of financial reporting and accountability

VP of Finance

Sales

• Develop and execute the strategy to grow distribution across natural, specialty, conventional grocery, mass, club, and e-commerce retail channels
• Build and manage relationships with major retail chains and drive new account wins and growth
• Expand and optimize partnerships with key distributors, ensuring strong execution and sell-through
• Recruit, develop, and manage a top-tier sales team, including account managers, broker partners, and field sales representatives
• Oversee broker relationships and field sales execution to ensure brand standards and retail velocity goals are met
• Own sales forecasting, budgeting, trade spend allocation, and performance reporting by channel and account
• Collaborate with Marketing, Operations, Finance, and Executive Leadership on go-to-market execution, product launches, and inventory planning
• Monitor market trends, retail data, and the competitive landscape to identify opportunities and inform sales strategy

VP, Sales

Ecommerce

• Own and continuously improve Javvy’s direct-to-consumer ecommerce experience
• Improve conversion, web design, and UI/UX across the website, landing pages, funnels, and digital touchpoints
• Directly manage the web team across development, design, CRO, and QA
• Own the ecommerce roadmap and translate company priorities and customer insights into initiatives
• Partner with Marketing, Retention, Retail, Analytics, and other cross-functional teams
• Own the CRO roadmap across landing pages, product pages, offers, funnels, navigation, cart, checkout, upsells, and customer touchpoints
• Identify conversion opportunities using customer behavior, funnel data, analytics, user feedback, and qualitative insights
• Turn opportunities into hypotheses, designs, tests, and implementation plans
• Lead continuous improvement of mobile-first ecommerce experiences
• Establish standards for web design, UI consistency, usability, messaging hierarchy, and customer clarity
• Manage A/B tests through prioritization, implementation, QA, analysis, and decision-making
• Direct web-team priorities, workload, performance, and operating cadence
• Scope projects with requirements, owners, dependencies, timelines, and acceptance criteria
• Prioritize work, identify missing requirements, remove blockers, adapt plans, and ensure accountability
• Guide projects through design, development, QA, launch, and post-launch validation
• Improve processes, documentation, templates, and quality standards
• Coordinate new products, flavors, offers, formula changes, and product-version transitions
• Maintain launch playbooks covering Shopify, landing pages, product assets, pricing, subscriptions, shipping, international experiences, upsells, tracking, and dependencies
• Ensure product IDs, SKUs, UPCs, GTINs, product mappings, audiences, and versions are accurate
• Coordinate QA, test orders, launch readiness, go-live sequencing, and post-launch verification
• Own configuration, audits, data hygiene, and vendor follow-up across Shopify, Recharge, Webflow, KnoCommerce, Bazaarvoice, Amplitude, and PostHog
• Become independently proficient in unfamiliar systems and improve recurring issues through documentation, checklists, processes, or safeguards
• Over time, become the trusted operating owner of Javvy’s ecommerce function and assume routine decisions currently handled by the CTO

Head of E-Commerce

Brand Manager

• Define and evolve Javvy’s visual identity across every consumer touchpoint
• Translate brand strategy and go-to-market priorities into compelling creative concepts and scalable visual systems
• Maintain and evolve brand guidelines as Javvy expands into new products, categories, partnerships, and channels
• Lead creative reviews and provide clear, actionable feedback
• Ensure a cohesive brand experience across packaging, retail, ecommerce, social, photography, partnerships, and experiential
• Personally concept, design, refine, or productionize priority projects across packaging, retail displays and POS, product mockups, partnerships, events, ecommerce, and launch assets
• Own or oversee artwork through final production, including dielines, printer-ready files, digital and print proofs, and production revisions
• Partner with Operations, Supply Chain, Regulatory, and external production partners to ensure creative is accurate, compliant, and production-ready
• Lead visual development for new SKUs, flavors, formats, product categories, and brand partnerships
• Develop packaging concepts and guide packaging from initial concept through approved production artwork
• Lead creative development across retail, DTC, Amazon, TikTok Shop, and other ecommerce channels
• Oversee retail PDPs, shippers, displays, endcaps, shelf communication, signage, and other point-of-sale materials
• Establish visual direction for product photography, lifestyle imagery, and campaign content
• Develop creative briefs and provide art direction for photographers and external creative partners
• Guide AI-generated product and lifestyle imagery and identify opportunities to use emerging creative tools
• Lead, mentor, and develop a multidisciplinary team of brand and digital designers
• Provide creative direction, feedback, and hands-on coaching through creative reviews and 1:1s
• Prioritize workloads and allocate projects based on business needs, timelines, and team strengths
• Support hiring, portfolio reviews, onboarding, and development of creative talent
• Improve creative workflows, briefing processes, organization, and production standards as the team scales

VP of Finance

VP, Sales

Head of E-Commerce

Art Director, Brand