Head of E-Commerce

Javvy Coffee

. Own and continuously improve Javvy’s direct-to-consumer ecommerce experience .

Posted 9/23/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and improving ecommerce experiences, focusing on conversion rate optimization, web design, and UI/UX. Proficient in leading cross-functional teams and utilizing analytics to drive data-informed decisions.

Highest-signal resume keywords

Ecommerce ExperienceConversion Rate Optimization (CRO)Shopify ManagementA/B Testing ManagementProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ecommerce OperationsWeb DesignUI/UX DesignData AnalysisCustomer Experience ImprovementTechnical FluencySubscription CommerceEcommerce Analytics

Soft Skills

Written CommunicationSound JudgmentProblem-Solving

Tools & Technologies

ShopifyRechargeWebflowAmplitudePostHogKnoCommerceBazaarvoice

Industry Keywords

Direct-to-Consumer (DTC)High-Growth EcommerceCustomer TouchpointsFunnel DataUser Feedback

About the role

Key responsibilities & impact

Own and continuously improve Javvy’s direct-to-consumer ecommerce experience
Improve conversion, web design, and UI/UX across the website, landing pages, funnels, and digital touchpoints
Directly manage the web team across development, design, CRO, and QA
Own the ecommerce roadmap and translate company priorities and customer insights into initiatives
Partner with Marketing, Retention, Retail, Analytics, and other cross-functional teams
Own the CRO roadmap across landing pages, product pages, offers, funnels, navigation, cart, checkout, upsells, and customer touchpoints
Identify conversion opportunities using customer behavior, funnel data, analytics, user feedback, and qualitative insights
Turn opportunities into hypotheses, designs, tests, and implementation plans
Lead continuous improvement of mobile-first ecommerce experiences
Establish standards for web design, UI consistency, usability, messaging hierarchy, and customer clarity
Manage A/B tests through prioritization, implementation, QA, analysis, and decision-making
Direct web-team priorities, workload, performance, and operating cadence
Scope projects with requirements, owners, dependencies, timelines, and acceptance criteria
Prioritize work, identify missing requirements, remove blockers, adapt plans, and ensure accountability
Guide projects through design, development, QA, launch, and post-launch validation
Improve processes, documentation, templates, and quality standards
Coordinate new products, flavors, offers, formula changes, and product-version transitions
Maintain launch playbooks covering Shopify, landing pages, product assets, pricing, subscriptions, shipping, international experiences, upsells, tracking, and dependencies
Ensure product IDs, SKUs, UPCs, GTINs, product mappings, audiences, and versions are accurate
Coordinate QA, test orders, launch readiness, go-live sequencing, and post-launch verification
Own configuration, audits, data hygiene, and vendor follow-up across Shopify, Recharge, Webflow, KnoCommerce, Bazaarvoice, Amplitude, and PostHog
Become independently proficient in unfamiliar systems and improve recurring issues through documentation, checklists, processes, or safeguards
Over time, become the trusted operating owner of Javvy’s ecommerce function and assume routine decisions currently handled by the CTO

Requirements

What you’ll need

5+ years of relevant experience in ecommerce, CRO, digital product, ecommerce operations, or a related field
Meaningful experience at a high-growth DTC or ecommerce company
Demonstrated record of improving ecommerce conversion rates and customer experiences
Strong visual, web-design, and UI/UX judgment
Experience identifying conversion opportunities and managing A/B tests from hypothesis through implementation and analysis
Strong Shopify experience, including products, variants, offers, discounts, collections, checkout, and third-party integrations
Experience directly managing or leading developers, designers, CRO specialists, and QA contributors
Strong project-management skills, including scoping, prioritization, dependency management, risk management, and follow-through
Ability to use ecommerce and product analytics to investigate questions and make recommendations
Technical fluency to work effectively with engineers and understand ecommerce system interactions
Excellent written communication, sound judgment, and ability to turn ambiguity into clear plans
Based in the United States and able to work Eastern Time hours
Preferred: experience with subscription commerce and platforms such as Recharge, Skio, Stay.ai, Loop, or Smartrr
Preferred: experience with Webflow or another high-volume ecommerce CMS
Preferred: experience with Amplitude, PostHog, Mixpanel, or similar product-analytics tools
Preferred: familiarity with ecommerce tracking, pixels, event properties, and order-level validation

Benefits

Comp & perks

100% Company-Paid Health, Dental, Vision & Life Insurance for employees
Family coverage available at employee cost
401(k) Retirement Plan
Parental Leave
Free Access to Javvy Products
Career Growth Opportunities
Collaborative, Fast-Paced Start-Up Environment
Competitive Salary