VP, Sales

Javvy Coffee

. Develop and execute the strategy to grow distribution across natural, specialty, conventional grocery, mass, club, and e-commerce retail channels .

Posted 9/30/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales leadership within the CPG industry, focusing on retail and distribution growth, while effectively managing key account relationships and driving national retail expansion. Proven ability to lead a sales team, optimize partnerships, and utilize analytical insights for strategic decision-making.

Highest-signal resume keywords

Sales Leadership ExperienceRetail Expansion StrategyKey Account ManagementFinancial AcumenTeam Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ForecastingBudgetingTrade Spend AllocationPromotional StrategyData AnalysisMarket Trend MonitoringRetail Data AnalysisKPI Translation

Soft Skills

LeadershipNegotiationRelationship BuildingAnalytical Thinking

Certifications & Qualifications

Bachelor's DegreeMBA or Relevant Advanced Degree

Industry Keywords

CPG IndustryMass GroceryDistributor NetworksBroker PartnershipsRetail ChannelsE-commerce RetailSpecialty GroceryConventional GroceryClub Retail

About the role

Key responsibilities & impact

Develop and execute the strategy to grow distribution across natural, specialty, conventional grocery, mass, club, and e-commerce retail channels
Build and manage relationships with major retail chains and drive new account wins and growth
Expand and optimize partnerships with key distributors, ensuring strong execution and sell-through
Recruit, develop, and manage a top-tier sales team, including account managers, broker partners, and field sales representatives
Oversee broker relationships and field sales execution to ensure brand standards and retail velocity goals are met
Own sales forecasting, budgeting, trade spend allocation, and performance reporting by channel and account
Collaborate with Marketing, Operations, Finance, and Executive Leadership on go-to-market execution, product launches, and inventory planning
Monitor market trends, retail data, and the competitive landscape to identify opportunities and inform sales strategy

Requirements

What you’ll need

8+ years of sales leadership experience in the CPG industry, with a strong focus on retail and distribution growth
Experience in Mass Grocery (Kroger, Albertson/Safeway, Ahold Delhaize, Publix)
Proven track record of driving national retail expansion and managing key account relationships
Deep knowledge of distributor networks and broker partnerships
Strong financial acumen around tradespend, margin, promotional strategy, and sales forecasting
Experience scaling a sales team in a high-growth, entrepreneurial environment
Strong leadership, negotiation, and relationship-building skills
Highly analytical and data-driven, with the ability to translate insights and KPI’s into action
Direct relevant experience & Bachelor’s degree required
MBA or relevant advanced degree is a plus

Benefits

Comp & perks

Competitive Salary + Bonus
100% Company-Paid Health, Dental, Vision & Life Insurance for employees (family coverage available at employee cost)
401(k) Retirement Plan
Parental Leave
Free Access to Javvy Products
Career Growth Opportunities
Collaborative, Fast-Paced Start-Up Environment