Associate Director, Product Marketing, Hematology

Jazz Pharmaceuticals

. Lead the development and execution of the annual Hematology brand commercial plan and tactical roadmap .

Posted 11/4/2026full-timeRemote • Pennsylvania • United StatesSenior💰 $161,600 - $242,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing commercial plans for Hematology brands, leveraging market insights and competitive intelligence to drive strategic marketing initiatives. Proficient in managing brand budgets, tracking performance metrics, and ensuring compliance with industry regulations.

Highest-signal resume keywords

Commercial Pharmaceutical ExperienceProduct Marketing ExpertiseBrand Management ExperienceBudget Management SkillsMarket Analysis Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand DevelopmentMarket Strategy ExecutionCampaign ManagementPerformance TrackingCustomer Insights Translation

Soft Skills

LeadershipStrategic ThinkingCollaborationCommunication

Tools & Technologies

Digital Marketing ToolsPromotional Campaign ToolsSales Tools

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Equivalent Graduate Qualification

Industry Keywords

HematologySpecialty PharmaceuticalsBiotechnologyRegulatory ComplianceHealthcare Professional Channels

About the role

Key responsibilities & impact

Lead the development and execution of the annual Hematology brand commercial plan and tactical roadmap
Anticipate market opportunities and competitive challenges and recommend strategic responses
Drive brand prioritization and trade-offs across initiatives
Serve as a core commercial voice on the cross-functional brand team
Build and maintain knowledge of ALL/LBL, product treatment, clinical evidence, and pediatric and adult care settings
Translate customer insights, real-world data, and competitive intelligence into actionable marketing solutions
Lead integrated personal and non-personal promotional campaigns across target audiences
Develop personal selling tools and ensure field alignment and pull-through
Own coordinated promotional plans across field, digital, and other HCP channels
Track brand performance, campaign effectiveness, and customer engagement metrics against commercial KPIs
Manage the assigned brand budget, forecasting, monthly accruals, and ROI tracking
Direct creative, media, and digital agency partners
Drive projects independently with minimal oversight
Ensure marketing strategies, tactical programs, and materials comply with applicable laws, industry codes, and Jazz policies

Requirements

What you’ll need

Minimum 7 years of commercial pharmaceutical or biotechnology experience, including substantial hands-on product marketing or brand management experience
Proven marketing experience in complex specialty pharmaceuticals market
Ability to travel domestically approximately 30% to 40% for congresses, field visits, and company meetings
Bachelor’s degree in marketing, business, life sciences, or related discipline
Advanced degree (MBA, MS, PharmD, or equivalent graduate qualification) preferred

Benefits

Comp & perks

Discretionary annual cash bonus or incentive compensation
Discretionary equity grants
Medical insurance
Dental insurance
Vision insurance
401k retirement savings plan
Flexible paid vacation