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Digital Media Activation Manager
JeffreyM Consulting. Leverage deep knowledge of paid media best practices to identify optimal platforms, audience strategies, and ad placements that support campaign goals and KPIs .
About the role
Key responsibilities & impact- Leverage deep knowledge of paid media best practices to identify optimal platforms, audience strategies, and ad placements that support campaign goals and KPIs
- Execute, monitor, and optimize campaigns across social platforms including Meta, TikTok, Reddit, YouTube, LinkedIn, Snapchat, Pinterest, X/Twitter, and emerging channels
- Support integrated media efforts across paid social, SEM, digital, and programmatic ecosystems like DV360 as well as retail media networks such as Amazon Ads and Walmart Connect
- Identify innovative tactics, testing opportunities, audience expansion strategies, and emerging platform capabilities
- Monitor campaign pacing, performance, and delivery to identify optimization opportunities across bidding strategies, audiences, creative variants, and placements
- Analyze campaign data and reporting to uncover insights, trends, and actionable recommendations across channels and audience segments
- Collaborate with strategy, analytics, creative, and client stakeholders to align campaigns with broader marketing objectives
- Maintain standardized processes, workflows, and QA procedures across the Paid Media team
- Contribute to cross-team learning through knowledge sharing, peer campaign reviews, testing initiatives, and participation in pilots or beta opportunities
- Stay informed on paid media trends, platform updates, privacy changes, and emerging digital advertising technologies
Requirements
What you’ll need- 2–4 years of hands-on paid media activation experience, preferably within an agency or fast-paced consulting environment
- Exposure to programmatic and/or retail media platforms such as Amazon Ads, Walmart Connect, DV360, Trade Desk, or similar platforms is a strong plus
- Strong hands-on experience managing Paid Social campaigns across platforms including Meta, TikTok, Reddit, LinkedIn, YouTube, Snapchat, Pinterest, and X/Twitter
- Understanding of broader social media marketing strategies, audience engagement, and how paid social integrates into overall digital campaigns
- Experience with paid search platforms including Google Ads and Bing Ads is preferred
- Strong analytical mindset with experience interpreting campaign performance data and making optimization recommendations
- Excellent communication and collaboration skills with the ability to work effectively across internal teams and external stakeholders
- Ability to manage multiple campaigns and priorities in a fast-paced, evolving environment
- Advanced Excel skills (Pivot Tables, VLOOKUP/XLOOKUP, data manipulation, reporting) are a plus
- Experience with platforms such as Sprinklr, or other paid media management tools is a plus
- Passion for gaming, entertainment, social media, and digital culture is highly preferred
- Bachelor’s degree or equivalent professional experience
Benefits
Comp & perks- Employer contributions toward the cost of employee-only medical and dental premiums
- Vision - opt-in available
- 401k
- PTO
- Laptop
- Life Insurance, Disability Insurance, AD&D Coverage
- Short-term Disability, Accident, Cancer/Critical Illness, Pet Insurance - opt-in available