Marketing Analytics, Insights Analyst

JeffreyM Consulting

. Collaborate with marketing stakeholders to define business objectives, measurement strategies, and scalable analytics solutions .

Posted 10/10/2026contractRemote • United StatesSeniorLead💰 $40 - $42 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in marketing analytics and business intelligence, with a strong focus on developing reporting frameworks, predictive models, and actionable insights to drive marketing effectiveness and ROI. Proficient in stakeholder engagement and cross-functional collaboration to enhance data quality and operational effectiveness.

Highest-signal resume keywords

Advanced Proficiency In SQLExperience In Marketing AnalyticsStrong Understanding Of Marketing Performance MeasurementExceptional Communication SkillsProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsBusiness IntelligencePredictive ModelingForecastingAttribution MethodologiesFunnel AnalyticsData VisualizationReporting FrameworksKPI DefinitionData Analysis

Soft Skills

Exceptional CommunicationStorytelling SkillsNaturally CuriousProactive MindsetAbility To Influence Stakeholders

Tools & Technologies

SQLExcelTableauSAP Analytics CloudCRM SystemsAI-Enabled Analytics

Industry Keywords

Marketing OperationsDemand GenerationPipeline ManagementCross-Channel Performance AnalysisData Quality Improvement

Tech Stack

Tools & technologies

CloudSQLTableau

About the role

Key responsibilities & impact

Collaborate with marketing stakeholders to define business objectives, measurement strategies, and scalable analytics solutions
Identify progress or gaps against monthly, quarterly, and annual goals, and proactively identify risks, opportunities, and performance drivers
Design, develop, and enhance reporting frameworks, dashboards, and analytical models for growth planning, forecasting, funnel optimization, and pipeline management
Lead cross-channel performance analysis and attribution initiatives to evaluate marketing effectiveness, optimize investment decisions, and improve ROI
Generate actionable insights and recommendations to improve customer engagement, buying experiences, conversion rates, and channel efficiency
Translate complex analyses into executive-ready narratives through data visualization, reporting, and storytelling
Establish and maintain KPI definitions, measurement standards, and documentation
Partner with Marketing Intelligence, Strategy, Technology, and Automation teams to improve data quality, segmentation, reporting capabilities, and measurement methodologies
Influence business decisions through engagement with regional and global marketing leaders, including business reviews and planning processes
Gather stakeholder feedback, identify gaps or opportunities, and recommend solutions to improve operational effectiveness and business outcomes
Support alignment and enablement across global and regional marketing teams to drive consistency in reporting and analytics practices

Requirements

What you’ll need

Bachelor's degree and 8-10 years of experience in marketing analytics, business intelligence, marketing operations, or a related field
Ability to think in the abstract and understand the intricacies of a complex system
Ability to work proficiently with multiple and large datasets
Advanced proficiency in SQL, Excel, Tableau, SAP Analytics Cloud, or similar business intelligence and analytics platforms
Experience developing predictive, forecasting, optimization, or propensity models
Strong understanding of marketing performance measurement, demand generation, pipeline management, attribution methodologies, and funnel analytics
Deep familiarity with CRM and marketing data structures, including leads, contacts, accounts, opportunities, and campaign data
Experience leveraging AI-enabled analytics capabilities
Exceptional communication and storytelling skills
Executive presentation experience preferred
Demonstrated success influencing stakeholders and driving alignment across cross-functional teams
Strong project management and prioritization skills
Ability to manage multiple initiatives and deliver results in a fast-paced environment
Naturally curious and proactive
Commitment to staying current on emerging analytics technologies, marketing trends, and industry best practices
Proven ownership mindset with a strong bias toward action, continuous improvement, and measurable business impact
Flexibility to collaborate across global teams and time zones, including engagement with colleagues in the EMEA and APJ regions

Benefits

Comp & perks

Employer contributions toward the cost of employee-only medical and dental premiums
Vision - opt-in available
401k
PTO
Life Insurance
Disability Insurance
AD&D coverage
Short-term Disability
Accident insurance - opt in available
Cancer/Critical Illness insurance - opt in available
Pet insurance - opt in available
Potential to extend the contract beyond April 30th, 2027
Continuous learning and professional development
Collaboration and accountability culture