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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and delivering website improvements, analytics, and reporting capabilities while leveraging emerging technologies and automation to enhance customer experiences. Strong ability to coordinate projects, collaborate with external partners, and implement data-driven strategies for online conversion optimization.
Highest-signal resume keywords
Website DevelopmentGA4 AnalyticsData Infrastructure DevelopmentA/B Testing CoordinationAutomation Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital PlatformsWeb TechnologiesData TrackingAttribution AnalysisReporting ToolsProblem-SolvingTechnical CuriosityData Quality ImprovementCustomer Journey OptimizationPrototyping
Soft Skills
Good CommunicationProactive ApproachCommercial AwarenessCollaborationDetail Orientation
Tools & Technologies
CRM SystemsMarketing TechnologySession-Recording ToolsHeat Mapping ToolsAI Tools
Industry Keywords
InsuranceRegulated IndustryEmerging TechnologyDigital PerformanceCustomer Experience
About the role
Key responsibilities & impact- Develop and deliver improvements to websites, quote-and-buy journeys, CRM and customer technology
- Work with external developers to define requirements, coordinate projects and test releases
- Improve system integrations, reduce manual processes and streamline customer journeys
- Research new technologies and identify opportunities for improvement
- Support website tracking, GA4, attribution and data quality
- Build and maintain dashboards covering website performance, quotes, conversions, policies, revenue and marketing results
- Investigate data gaps and resolve issues with specialists and the group data team
- Develop data infrastructure, analytics and reporting capability in-house
- Identify friction points and opportunities to improve online conversion
- Coordinate A/B testing, heat mapping and session-recording experimentation
- Turn digital insights into measurable improvements with marketing teams and external partners
- Explore and test AI tools, automation platforms and emerging technologies
- Build prototypes and automations to reduce repetitive tasks and improve customer and colleague experiences
- Support marketing technology, campaign tracking, automation and customer communications
- Follow security, data protection and responsible AI standards
- Build relationships with developers, agencies, data specialists and technology suppliers
- Coordinate project activity, monitor delivery and keep projects on track
- Document processes, share knowledge and embed new tools and ways of working
Requirements
What you’ll need- Experience working with digital platforms, websites or web technologies
- Working knowledge of GA4 or similar analytics and reporting tools
- Interest in data, tracking, attribution and understanding digital performance
- Practical problem-solving mindset and confidence investigating issues and finding solutions
- Interest in AI, automation, experimentation and emerging technology
- Good communication skills and ability to work with colleagues and external partners
- Proactive approach and commercial awareness
- Genuine desire to develop skills
- Experience in insurance or another regulated industry would be helpful but is not essential
- Willingness to learn and ability to work in detail
- Technical curiosity and ability to get things done
Benefits
Comp & perks- Competitive salary with an annual pay review
- Strong bonus scheme
- Car allowance
- Hybrid working
- 27 days annual leave, including a day off for your birthday and another for a religious holiday of your choice, plus bank holidays
- Auto enrolment into pension scheme with 5% employer matched contribution
- Flexible benefits package
- Group Life Assurance cover
- 3 months fully paid Maternity, Paternity & Adoption leave
- Professional qualification study support relevant to the role and career
- Perks at Work discounts on cinema tickets, meals out, luxury items and more
- Holiday purchase scheme of up to 5 days annually
- Tailored learning and development plans
- CII training, apprenticeships and funded study packages
- Mentoring and career development support