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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance-driven creative production, with a strong focus on video editing, storytelling, and leveraging AI tools for creative processes. Proven ability to translate performance data into effective advertising strategies across various paid channels.
Highest-signal resume keywords
Performance-Driven Creative ProductionVideo Editing FluencyAI Fluency and Experience with Generative ToolsHigh-Performing Creative for Paid ChannelsCollaborative and Entrepreneurial Mindset
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Video EditingCreative DirectionScriptingPerformance Data AnalysisCreative Framework DevelopmentAdvertising for Paid SocialStorytellingBrand QualityConversion-Focused AdvertisingPacing
Soft Skills
Collaborative MindsetEntrepreneurial Mindset
Tools & Technologies
AI ToolsGenerative Tools
Industry Keywords
Performance Media AgencyDTCApp-Based CompanyMetaTikTokYouTubeCTVCreative ProductionCultural TrendsEmerging Channels
About the role
Key responsibilities & impact- Concept and produce performance creative end-to-end, from ideation and scripting through editing and delivery
- Create advertising for paid social, CTV, and emerging channels
- Elevate visual quality, pacing, storytelling, brand quality, and creative performance
- Monitor platform trends, formats, and cultural shifts
- Develop hooks, angles, and creative frameworks based on performance
- Translate performance data into creative direction with media and growth teams
- Manage agency and production partners by writing briefs, directing work, and quality-checking deliverables
- Edit and iterate video advertisements directly
- Leverage AI tools for ideation, scripting, editing, and asset generation
- Help build a scalable creative system combining craft, data, AI, and media strategy
Requirements
What you’ll need- 5+ years in performance-driven creative production
- Experience at a performance media agency and/or in-house growth creative team at a DTC or app-based company
- Proven track record producing or directing high-performing creative for paid channels such as Meta, TikTok, YouTube, and CTV
- Strong performance creative intuition, including hooks, pacing, CTAs, and conversion-focused advertising
- Elevated visual taste, including design, composition, and brand quality
- Video editing fluency and ability to cut and iterate ads independently
- Collaborative and entrepreneurial mindset
- AI fluency and experience with generative tools
- Legally authorized to work in the U.S. or Canada
- Must currently reside in an eligible location: AZ, CA, CO, FL, GA, IL, MA, NC, NJ, NV, NY, OR, TN, TX, UT, VA, or Ontario, Canada
Benefits
Comp & perks- Equity opportunities / stock options
- Health coverage
- Dental coverage
- Vision coverage
- Paid time off
- Paid parental leave
- 401(k) plan with employer matching (U.S.) or RRSP plan with employer matching (Canada)
- Wellness benefits
- Remote work support
- In-person or hybrid work options
- Offices in Palo Alto, New York City, Chicago, and Toronto
