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Creative Strategist, Paid Social, Performance Design
jetfuel.agency. Write briefs covering angle, persona, awareness stage, hook and format .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating and analyzing paid social creative for DTC brands, utilizing tools like Figma and Adobe CC, while effectively communicating insights and collaborating with team members to optimize creative performance.
Highest-signal resume keywords
Paid Social Creative DevelopmentFigma ProficiencyMeta Ads Manager ExperienceVideo Editing Tool ProficiencyCreative Analytics Tool Familiarity
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Brief WritingCompetitor Content Gap AnalysisAd Performance AnalysisLanding Page DesignTest Design and EvaluationCustomer Language ExtractionPersona BuildingMessage MappingAI Workflow DevelopmentUGC Editing
Soft Skills
Clear Written CommunicationClient Presentation Skills
Tools & Technologies
Adobe CCFigmaMeta Ads ManagerMotionAI Image ToolsAI Video ToolsAI Copy Tools
Industry Keywords
DTC BrandsCreative ProductionAttribution WindowsView-Through ConversionsCreative Tags
About the role
Key responsibilities & impact- Write briefs covering angle, persona, awareness stage, hook and format
- Take concepts from brief to finished statics, video cuts, UGC edits and landing page modules
- Pull customer language from reviews and ad comments
- Build personas and message maps
- Run competitor content gap analysis in the Meta Ad Library and on account ads
- Explain ad performance using hook rate, hold rate, CTR, CPA and creative tags
- Design tests with a hypothesis, one variable and a success metric
- Log test results in the agency platform
- Evaluate how attribution windows affect creative results
- Identify winners propped up by view-through conversions
- Design landing page and product page sections
- Review Clarity recordings to identify skipped content
- Present creative on client calls and incorporate feedback
- Plan monthly output against the media plan and account scope
- Turn repeatable production tasks into reusable AI workflows
- Document creative gaps, additional scope and required costs
- Partner with a Growth Strategist on each account
Requirements
What you’ll need- 2 to 5 years making paid social creative for DTC brands
- Portfolio of statics, video and UGC edits with the results behind them
- Strong in Figma or Adobe CC
- Proficiency with a video editing tool
- Comfortable in Meta Ads Manager
- Comfortable with a creative analytics tool like Motion
- Experience using AI image, video and copy tools in production
- Ability to check every AI output before it ships
- Clear written English
- Bonus: Klaviyo email design, landing page builds, UGC creator sourcing
Benefits
Comp & perks- Fully remote work
- Career path with defined levels and promotion criteria
- Promotion review after two quarters of next-level work
- Quarterly pay-step reviews
- Choice of Lead or Director career path after Senior
- Mentorship and professional growth opportunities