jetfuel.agency

Creative Strategist

• Write briefs covering angle, persona, awareness stage, hook and format
• Take concepts from brief to finished statics, video cuts, UGC edits and landing page modules
• Pull customer language from reviews and ad comments
• Build personas and message maps
• Run competitor content gap analysis in the Meta Ad Library and on account ads
• Explain ad performance using hook rate, hold rate, CTR, CPA and creative tags
• Design tests with a hypothesis, one variable and a success metric
• Log test results in the agency platform
• Evaluate how attribution windows affect creative results
• Identify winners propped up by view-through conversions
• Design landing page and product page sections
• Review Clarity recordings to identify skipped content
• Present creative on client calls and incorporate feedback
• Plan monthly output against the media plan and account scope
• Turn repeatable production tasks into reusable AI workflows
• Document creative gaps, additional scope and required costs
• Partner with a Growth Strategist on each account

Explore Creative Strategist, Paid Social, Performance Design at jetfuel.agency. Review requirements and application details.