General Manager

JETSET Pilates®

. Execute local grassroots marketing initiatives before opening .

Posted 10/13/2026full-timeAnn Arbor • Michigan • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in operations management, team leadership, and community engagement within the fitness and hospitality sectors. Proven ability to drive membership growth, execute marketing initiatives, and foster a collaborative culture.

Highest-signal resume keywords

Operations ManagementTeam LeadershipSales CoachingCommunity BuildingData Interpretation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue Target AchievementPerformance Metrics MonitoringOperational Process EstablishmentConsultative Sales TechniquesEvent CoordinationStaff SchedulingOnboarding and TrainingFitness InstructionMembership Growth StrategiesPre-Sale Campaign Execution

Soft Skills

Exceptional CommunicationOrganizational SkillsProblem-Solving AbilityCollaborationPeople-Connection Skills

Certifications & Qualifications

JETSET Instructor Training Academy Program

Industry Keywords

Boutique FitnessHospitalityLuxury Membership-ModelCommunity EngagementWellnessFitnessOperational LogisticsStudio OperationsPre-Opening ContextFounding Membership

About the role

Key responsibilities & impact

Execute local grassroots marketing initiatives before opening
Build relationships with local businesses, influencers, and community partners
Generate excitement and awareness leading up to launch
Build and manage a pipeline of prospective founding members
Support local social media initiatives that drive awareness and membership growth
Coordinate community events and pre-sale activations
Recruit, hire, onboard, and develop the founding Instructor and Studio Lead team
Lead onboarding and operational training initiatives
Foster a culture of accountability, collaboration, and hospitality
Conduct regular coaching conversations and performance check-ins
Partner with ownership on launch readiness
Establish operational processes and studio workflows
Build schedules, staffing plans, and operational standards
Ensure every aspect of opening day is executed successfully
Coordinate vendor readiness, equipment setup, and operational logistics
Drive founding membership sales
Execute pre-sale and launch campaigns
Coach the team on consultative sales techniques
Monitor pre-sale conversion metrics, founding membership goals, and launch-readiness KPIs
Provide regular updates on launch readiness and business performance
Identify opportunities to improve systems and processes
Support future studio openings as the brand grows
Lead ongoing day-to-day studio operations after launch
Drive membership growth, team development, and exceptional client experience

Requirements

What you’ll need

3+ years of operations or general management experience, ideally in boutique fitness, hospitality, or a luxury membership-model consumer service environment
Proven track record of building and leading high-performing teams, ideally across multiple locations or in a pre-opening context
Entrepreneurial spirit and proactive problem-solving ability
Experience driving revenue targets and coaching others in sales
Ability to build reports, interpret data, and make metrics-backed decisions
Exceptional organizational skills and ability to manage competing priorities
Outstanding communication and people-connection skills
Hands-on fitness instruction or coaching experience strongly preferred
Passion for community building and understanding of the local wellness, fitness, and hospitality community strongly preferred
Ability to travel for a 5-day Instructor training at one of the Regional Training & Support Centers
Ability to stand and move throughout the studio for extended periods
Ability to lift up to 30 pounds
Flexible availability, including mornings, evenings, weekends, and holidays as business needs require
Expected to complete the JETSET Instructor Training Academy Program
Expected to teach an average of 6–8 classes per week
Expected to maintain an active in-studio presence during a minimum of 25 class times per week

Benefits

Comp & perks

Complimentary or discounted JETSET Pilates classes
Paid time off (PTO)
Professional development opportunities
Additional benefits—including performance bonuses, health insurance, retirement plans, and other perks—may be offered depending on the studio location