JETSET Pilates®

Marketing

• Serve as the primary marketing contact for JETSET Pilates franchisees, supporting 360 marketing initiatives, local marketing strategy, digital marketing, HQ resources, and brand standards
• Create and maintain local marketing guides and starter resources for studios before opening
• Adapt national campaigns, toolkits, and assets for local impact
• Ensure studios enroll in timely marketing activities such as PR and digital marketing, including introductions and performance tracking
• Conduct periodic franchisee assessments and recommend tactics to improve local brand presence, member acquisition, and retention
• Partner with new franchisees during pre-opening and presales, focusing on lead generation, conversions, and founding membership purchases
• Deliver presales training to new franchisees and studio teams during pre-opening onboarding
• Review and approve franchisee-led local activations, promotions, events, partnerships, and collaborations before launch
• Monitor activation performance using CRM, digital channels, and studio feedback
• Ensure compliance with brand guidelines and marketing policies
• Audit franchisee social media and online presence, including Google Business Profile, Instagram, ClassPass, and Mindbody
• Monitor franchisee digital ad spend and ROI, flag inefficiencies, and recommend reallocation
• Compile and analyze local marketing reports across franchise locations
• Report findings, insights, and recommendations to the Director of Integrated Marketing
• Partner with the New Studio Opening team on marketing playbook execution
• Collaborate with Operations on underperforming studios, contributing marketing diagnostics and action plans
• Refine and optimize the franchise support program with the Director of Integrated Marketing
• Travel to support presales, studio openings, and field training

Integrated Marketing Manager

• Build and manage relationships with local businesses, wellness providers, community organizations, influencers, and strategic partners.
• Develop and execute local marketing initiatives, pop-ups, tabling, JETSET On The Mat events, and community activations.
• Generate and nurture leads through partnerships, events, social media, and grassroots outreach.
• Grow JETSET's local Instagram and Meta presence through content, engagement, partnerships, and community storytelling.
• Manage lead communication and follow-up through AXLE, supporting pre-sales and Founding Membership growth.
• Develop and execute email campaigns for prospective clients and leads.
• Increase JETSET's visibility throughout Georgetown and North Austin communities.
• Support marketing initiatives, partnerships, and events for JETSET Pilates Austin Arboretum.
• Track marketing and community-building activity and use results to identify growth opportunities.
• Spend the majority of the role in Georgetown, with approximately 15% supporting the established Arboretum studio.

Marketing Manager

Financial Planning and Analysis

• Support financial forecasting and budgeting processes through data-driven insights
• Execute and own the month-end close process to a high degree
• Partner with Accounting to support controllership priorities
• Conduct ad-hoc financial analyses
• Create financial dashboards and KPI reports
• Help oversee invoice, payment, and general ledger coding processes
• Collect, clean, and organize data from various sources
• Track departmental KPIs weekly, monthly, and quarterly
• Evolve and support the company data dashboard
• Develop data-analysis processes to identify trends, patterns, and opportunities
• Provide insights into business drivers and downstream impacts
• Identify operational inefficiencies
• Support franchise performance evaluation using standardized metrics
• Evaluate marketing campaigns and sales promotions using relevant metrics
• Analyze customer acquisition costs, retention rates, and lifetime value
• Create financial reports and visualizations
• Build, refine, and expand custom financial reports and dashboards for unit and system performance
• Collaborate with BI team members on stakeholder dashboards
• Present complex data accessibly to non-technical audiences
• Build financial models with cross-functional departments
• Translate business questions into analytical financial frameworks
• Communicate insights and recommendations to drive business decisions
• Partner with department and executive leaders to align FP&A outputs with strategic priorities
• Recommend and implement improvements to finance, accounting, data, and analysis processes
• Identify automation and efficiency opportunities in reporting workflows

Integrated Marketing Manager

Marketing Manager

Financial Analyst