Integrated Marketing Manager

JETSET Pilates®

. Serve as the primary marketing contact for JETSET Pilates franchisees regarding 360 marketing initiatives, local marketing strategy, digital marketing, HQ resources, and brand standards .

Posted 10/6/2026full-timeDallas • Texas • United StatesMid-LevelSenior💰 $70,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in local marketing strategy, franchise support, and performance analysis, with a strong focus on brand compliance and member acquisition. Proficient in project management and relationship management to enhance franchisee success and marketing effectiveness.

Highest-signal resume keywords

Local Marketing StrategyFranchise SupportPerformance AnalysisProject ManagementRelationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing KPI TrackingPerformance AnalysisBudget AccountabilitySales-Marketing IntegrationPre-Opening Campaign Execution

Soft Skills

Organizational SkillsRelationship ManagementData-Driven Decision Making

Tools & Technologies

CRMGoogle Business ProfileInstagramClassPassMindbody

Industry Keywords

Franchise MarketingRetail MarketingFitness IndustryHealth IndustryMember Acquisition

About the role

Key responsibilities & impact

Serve as the primary marketing contact for JETSET Pilates franchisees regarding 360 marketing initiatives, local marketing strategy, digital marketing, HQ resources, and brand standards
Create and maintain local marketing guides and starter resources for studios ahead of opening
Adapt national campaigns, toolkits, and assets for local impact
Ensure studios enroll in timely marketing activities such as PR and digital marketing, track performance, and make introductions
Conduct franchisee assessments and recommend tactics to strengthen brand presence, member acquisition, and retention
Partner with new franchisees during pre-opening and presales, focusing on lead generation, conversions, and founding membership purchases
Deliver presales training to new franchisees and studio teams
Review and approve franchisee-led local activations, promotions, events, partnerships, and collaborations before launch
Monitor activation performance using CRM, digital channels, and studio feedback
Ensure compliance with brand guidelines and marketing policies
Audit franchisee social media and online presence, including Google Business Profile, Instagram, ClassPass, and Mindbody
Monitor digital ad spend and ROI, flag inefficiencies, and recommend reallocations
Compile and analyze local marketing reports and identify trends and improvement areas
Report findings, insights, and recommendations to the Director of Integrated Marketing
Partner with the New Studio Opening team on marketing playbook execution
Collaborate with Operations on underperforming studios through marketing diagnostics and action plans
Refine and optimize the franchise support program based on field learnings and feedback

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Operations, or related field or equivalent operations/franchise experience in lieu of a specific major
3-5 years of experience in field, local, or integrated marketing (franchise or multi-unit preferred)
Experience in franchise, retail, or fitness/health industries preferred
Strong understanding of sales-marketing integration and pre-opening campaign execution is a plus
Proficiency in tracking marketing KPIs, performance analysis, and reporting
Strong relationship management skills and the ability to offer proper support while maintaining rigorous standards
Project management and organizational skills, with experience supporting multiple projects simultaneously
Data-driven approach to tracking local marketing KPIs, analyzing performance, and reporting
Comfort enforcing brand standards and making approval and gatekeeping decisions
Budget and marketing spend accountability, including evaluating marketing ROI
Passion for fitness, wellness, and exceptional customer and member experiences

Benefits

Comp & perks

Competitive compensation
Performance-based incentives
Growth opportunities
~75% contribution to comprehensive individual health plan
Dental insurance options
Vision insurance options
Life insurance options
Pet insurance options
Up to 4% match to 401(k) plan
Flexible fitness & wellness membership
Paid time off
Company holidays
A culture that values innovation, ownership, and excellence
A high-impact role in a rapidly scaling brand
Travel opportunities to new markets and locations across the U.S.