Head of Marketing

Jimo

. Own the full-funnel marketing strategy and budget, including positioning, channel mix, messaging, and marketing calendar .

Posted 10/30/2026full-timeBrooklyn • New York • United StatesLead💰 $175,000 - $225,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in full-funnel marketing strategy, media buying, and team leadership within the ecommerce sector. Proven ability to drive customer growth and revenue through data-driven decision-making and innovative marketing campaigns.

Highest-signal resume keywords

Full-Funnel Marketing StrategyMedia Buying ExperienceEcommerce Unit EconomicsTeam Leadership in DTC BrandsMeasurement and Attribution Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media BuyingEcommerce StrategyAttributionCRO TestingKPI DevelopmentBudget ManagementEmail/SMS MarketingShopify ExperienceIncrementality TestingCustomer Acquisition Cost

Soft Skills

Team DevelopmentCreative CollaborationRapid ExperimentationData-Driven Decision MakingCultural Campaign Development

Tools & Technologies

MetaGoogleTikTokYouTubeShopifyRetention PlatformsMMM ToolsPodcast AdvertisingCTV AdvertisingPerformance Data Analysis

Industry Keywords

DTCEcommerceRetailSubscription BusinessConsumer GoodsLifestyle BrandsHumor-Forward MarketingBidet MarketGrowth MarketingCreative Strategy

About the role

Key responsibilities & impact

Own the full-funnel marketing strategy and budget, including positioning, channel mix, messaging, and marketing calendar
Drive new customer growth, revenue, and efficiency targets
Own media allocation across Meta, Google, TikTok, YouTube, podcasts, CTV, and emerging channels
Perform hands-on media buying when results slip or the team needs support
Build a trusted measurement system using MMM, incrementality testing, and attribution
Lead, hire, and develop a multidisciplinary marketing team and supporting agencies
Drive Shopify site conversion and AOV through landing pages, offers, bundles, merchandising, and CRO testing
Grow LTV through email/SMS, subscriptions, consumables, and post-purchase journeys
Partner with Creative using insights, briefs, and performance data to run rapid testing
Oversee go-to-market execution for the innovation pipeline with Product, Creative, CX, and Operations
Develop culture-driving campaigns that normalize bidets
Partner with Sales to grow retail and wholesale channels while protecting DTC/Amazon price integrity
Establish KPIs and forecasts, report to leadership, and turn data into decisions
Champion rapid experimentation and innovation

Requirements

What you’ll need

10+ years in marketing, including 4+ years leading teams at DTC/ecommerce brands
Ecommerce experience is required
Proven track record owning a multi-million-dollar media budget and a high growth revenue target attached to it
Hands-on media buying experience on Meta and Google; built and structured accounts and can still run them
Fluent in ecommerce unit economics: CAC, LTV, contribution margin, MER, and payback
Deep experience with measurement: MMM, incrementality testing, and attribution tools
Shopify ecosystem experience, plus email/SMS and retention platforms
Proven record of scaling a low-penetration or education-heavy category with culture-shifting creative
Experience partnering with a creative team you do not manage
Experience managing agencies and in-house teams, and knowing when to use which
Proven record of stretching scrappy budgets and rolling up your sleeves
Passion for poop jokes is required
Amazon or retail experience, subscription/consumables businesses, or a background with humor-forward lifestyle or wellness brands (bonus)

Benefits

Comp & perks

6 Medical plans to choose from with the base individual premium plan covered by TUSHY for all eligible employees, plus Dental, Vision and more
Complimentary access to resources such as One Medical, Teladoc, Talkspace, Kindbody, etc.
401K program with 4% employer match after waiting period
Health Saving Account & Flexible Savings Account contribution options
15 Paid time off (PTO) days to start increasing to 21 days based on tenure
"Summer Fridays" (3 pm end) from Memorial Day through Labor Day
10 Company Paid Holidays, holiday break at the end of the year and more
$500 Annual Personal Development Stipend
NYC Commuter benefits
Annual charitable donation matching program
Free NYC Citibike
Full suite of TUSHY products for your home, including subscriptions to super-sustainable and soft bamboo TP and toilet-brush pads plus 5 TUSHY bidets per year to gift to friends and family!