Jimo

Chief Marketing Officer

• Own the full-funnel marketing strategy and budget, including positioning, channel mix, messaging, and marketing calendar
• Drive new customer growth, revenue, and efficiency targets
• Own media allocation across Meta, Google, TikTok, YouTube, podcasts, CTV, and emerging channels
• Perform hands-on media buying when results slip or the team needs support
• Build a trusted measurement system using MMM, incrementality testing, and attribution
• Lead, hire, and develop a multidisciplinary marketing team and supporting agencies
• Drive Shopify site conversion and AOV through landing pages, offers, bundles, merchandising, and CRO testing
• Grow LTV through email/SMS, subscriptions, consumables, and post-purchase journeys
• Partner with Creative using insights, briefs, and performance data to run rapid testing
• Oversee go-to-market execution for the innovation pipeline with Product, Creative, CX, and Operations
• Develop culture-driving campaigns that normalize bidets
• Partner with Sales to grow retail and wholesale channels while protecting DTC/Amazon price integrity
• Establish KPIs and forecasts, report to leadership, and turn data into decisions
• Champion rapid experimentation and innovation

Explore Head of Marketing at Jimo. Review requirements and application details.

Open roles

Head of Marketing