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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in organic demand generation and AI visibility strategies, with a strong focus on SEO fundamentals and cross-functional collaboration. Proficient in utilizing AI tools for research, automation, and monitoring to drive lead generation and revenue growth.
Highest-signal resume keywords
AEO/GEO ExperienceSEO FundamentalsAI Tools ProficiencyOrganic Content Strategy DevelopmentCross-Functional Collaboration
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
AEO/GEO ExperienceSEO FundamentalsOrganic Content Strategy DevelopmentData-Driven Decision MakingA/B TestingCitation Frequency MeasurementLead GenerationAI Workflow BuildingAutomationNLP Concepts
Soft Skills
CollaborationCommunicationAdaptabilityProblem-Solving
Tools & Technologies
ProfoundGrackerAIAhrefsGoogle Search ConsoleGA4ChatGPTPerplexityGoogle AI OverviewsGemini
Industry Keywords
Organic Demand GenerationAI VisibilityCommunity PlatformsContent FormatsEmerging ChannelsLead Generation ObjectivesDemand Generation WorkflowsPaid Campaign Integration
About the role
Key responsibilities & impact- Identify and prioritize organic demand and AI visibility opportunities
- Maintain a ranked backlog of experiments and initiatives using ICE scoring or an equivalent framework
- Own organic presence across Reddit, LinkedIn, YouTube, forums, community platforms, and emerging channels
- Design and run AEO/GEO experiments involving content formats, distribution channels, entity building, and AI citation strategies
- Develop Jobber’s presence on platforms used by home service professionals and referenced by LLMs
- Monitor AI visibility scores, citation frequency, share of voice, sentiment, competitors, and AI platforms including ChatGPT, Perplexity, Google AI Overviews, and Gemini
- Build an off-site organic demand generation playbook for post-AI search
- Collaborate with the Organic Search team on off-site work and the on-site SEO/content foundation
- Partner with the Principal Demand Generation Manager, PLG, on product-led growth experiments
- Coordinate with YouTube, help center, brand partnerships, PR, and Community teams
- Communicate scope, timelines, trade-offs, and strategic recommendations
- Generate leads and revenue contribution through organic channels
Requirements
What you’ll need- Proven AEO/GEO experience with demonstrable results in citation frequency, share of voice, or AI-referred traffic
- Daily use of AI tools for research, building, testing, and automation
- Experience building AI workflows, agents, or automation
- Strong grasp of SEO fundamentals and AI-powered search
- Experience developing organic content strategies for LinkedIn, Reddit, YouTube, forums, or similar channels with growth or lead generation objectives
- Experience with AI visibility monitoring tools such as Profound or GrackerAI
- Experience with structured prioritization frameworks and data-driven decision making
- Ability to measure trials, conversions, leads, and revenue
- Proven cross-functional collaboration with creative, technical, and marketing teams
- Ability to work with ambiguity and build new processes
- Legally entitled to work in Canada
- Able to attend the office at least 1 day per week according to the department schedule
- Familiarity with NLP concepts, structured data, and LLM content ingestion and weighting (preferred)
- Experience with A/B testing content or landing pages (preferred)
- Experience with Ahrefs, Google Search Console, GA4, or similar tools (preferred)
- Familiarity with demand generation workflows and paid/lifecycle campaign integration (preferred)
- Successful completion of a background check required as a condition of employment
Benefits
Comp & perks- Equity rewards and stock options
- Annual health and wellness stipends
- Retirement savings matching through RRSP, TFSA or FHSA
- Extended health package with fully paid premiums for body and mind
- Dedicated Talent Development team
- Career coaching
- Learning and leadership programs
- Career development opportunities
- Fully covered pre-approved travel expenses for one in-person interview
- Inclusive work environment and accommodation support