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Jobber

Principal Product Marketing Manager

Jobber

. Own product marketing and go-to-market strategy for Fintech new bets, including Jobber Capital, Bookkeeping, and emerging financial products .

Posted 10/22/2026full-timeToronto • CanadaLead💰 CA$151,200 - CA$204,500 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in B2B SaaS and fintech marketing, with a strong focus on product marketing, go-to-market strategy, and driving adoption and revenue outcomes. Capable of aligning cross-functional teams and leveraging analytical skills to optimize product positioning and messaging.

Highest-signal resume keywords
B2B SaaS MarketingProduct MarketingGo-To-Market StrategyRegulatory Compliance ExperienceAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product LaunchMarket SizingPricing StrategyRevenue ModelingCustomer ResearchFinancial Product MarketingPositioning DevelopmentValue Proposition CreationGTM Success MeasurementCross-Functional Alignment
Soft Skills
Exceptional CommunicationInfluence SkillsMentoring SkillsCollaboration SkillsAbility to Operate in Uncertainty
Industry Keywords
FintechEmbedded FinanceSMB MarketingAccountingPaymentsLendingCapitalBookkeepingHigh-Risk SituationsCommercial Acumen

About the role

Key responsibilities & impact
  • Own product marketing and go-to-market strategy for Fintech new bets, including Jobber Capital, Bookkeeping, and emerging financial products
  • Define the ideal customer profile, positioning, value proposition, and messaging
  • Build launch and channel strategies to drive adoption and growth
  • Lead integrated GTM execution across lifecycle, in-product, web, Sales, Customer Success, and partner channels
  • Align owners, timelines, audiences, and messaging; coordinate execution and post-launch optimization
  • Lead customer, prospect, and partner research on financial workflows, needs, and purchase barriers
  • Translate research insights into GTM decisions and recommendations for Product and Commercial
  • Partner with Product and Commercial on proposition tests, beta programs, and early-access programs
  • Define GTM success measures with Analytics, evaluate results, and recommend refinements, expansion, or discontinuation
  • Support pricing, packaging, and promotional decisions with Commercial, Product, and Finance
  • Work with Risk, Legal, Compliance, and capital partners to ensure accurate messaging about eligibility, terms, and product benefits
  • Communicate GTM recommendations and align senior stakeholders and channel teams
  • Mentor other product marketing managers
  • Partner with Product Management, Commercial, Marketing, Finance, Analytics, Sales, Customer Success, Risk, Legal & Compliance, and external capital partners

Requirements

What you’ll need
  • Extensive experience in B2B SaaS or fintech marketing
  • Deep Product Marketing experience
  • Track record of owning product marketing and GTM strategy and accountability for adoption and revenue outcomes
  • Proven success launching new products or businesses, establishing product-market fit, and scaling them into significant revenue streams
  • Experience marketing financial products, including lending or capital, bookkeeping or accounting, payments, or banking
  • Experience working within regulatory and compliance constraints
  • Strong commercial acumen, including building business cases, sizing markets, modelling pricing and unit economics, and making investment trade-offs
  • Deep analytical skills
  • Ability to operate in unfamiliar, high-risk, high-impact, uncertain situations and set direction where none exists
  • Exceptional communication and influence skills
  • Ability to align cross-functional teams around shared outcomes without direct authority
  • Mentoring and collaboration skills
  • Bonus: Experience marketing to SMB or home service audiences, or in embedded finance on a vertical SaaS platform
  • Legally entitled to work in Canada
  • Must be based in Edmonton, Toronto, Vancouver, or Kitchener-Waterloo
  • Must attend the office at least 1 day per week according to the department schedule
  • Must successfully complete a background check, including identity verification

Benefits

Comp & perks
  • Equity rewards
  • Annual stipends for health and wellness
  • Retirement savings matching
  • Extended health package with fully paid premiums for body and mind
  • Matching in RRSP, TFSA or FHSA
  • Stock options
  • Dedicated Talent Development team
  • Career coaching
  • Learning and leadership programs
  • Opportunities for career development
  • Fully covered pre-approved travel expenses for one in-person interview