Senior Talent Brand & Communications Manager

Jobber

. Own how Jobber tells its people story externally to prospective talent and internally to employees .

Posted 9/15/2026full-timeToronto • CanadaSenior💰 CA$121,000 - CA$163,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in employer branding, internal communications strategy, and campaign development, with a strong focus on storytelling and audience engagement. Proven ability to build and execute strategies independently while effectively communicating organizational changes and employee programs.

Highest-signal resume keywords

Employer Brand StrategyInternal Communications StrategyAudience SegmentationCampaign DevelopmentWriting And Editing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Employer BrandingCommunications StrategyCampaign DevelopmentContent MeasurementOrganizational Change Communication

Soft Skills

Exceptional Writing SkillsConfidence With Senior StakeholdersComfort With AmbiguityAbility To Build Structure

Industry Keywords

Employee Value PropositionTalent BrandEmployee StorytellingCommunication StandardsPeople Programs

About the role

Key responsibilities & impact

Own how Jobber tells its people story externally to prospective talent and internally to employees
Set the talent brand strategy and execute the work as a team of one
Evolve the talent brand strategy and translate the Employee Value Proposition into campaigns, stories, and candidate experiences
Partner with Talent Attraction to develop targeted approaches for priority audiences
Build an employee storytelling program across owned and paid channels
Set the editorial rhythm, channel strategy, and measurement approach
Own the People team communications strategy
Communicate performance, compensation, benefits, engagement, learning, and other employee-lifecycle programs
Build proactive communication plans for significant changes and equip managers with context and tools
Establish communication standards, templates, and planning rhythms across the company
Define success metrics and improve content, timing, and channels based on employee feedback and engagement
Report to the Senior Director, Talent and partner with Talent Attraction, People, Marketing, and Communications
Deliver a talent brand and internal communications strategy, differentiated EVP, storytelling engine, end-to-end People program communications, and measurement baseline in year one

Requirements

What you’ll need

Deep experience with employer brand, people team communications, and marketing or corporate communications
Exceptional writing and editing skills
Experience building strategy from nothing and executing it independently
Credibility with senior stakeholders, including confidence to challenge a brief and recommend a different approach
Fluency in audience segmentation, channel strategy, and campaign development
Comfort with ambiguity and a bias toward building structure where none exists
Experience using qualitative and quantitative insight to shape and evaluate the work
Experience communicating organizational change or People programs to employee audiences
Must be based in Edmonton, Toronto, Vancouver, or Kitchener-Waterloo
Must attend the office at least 1 day per week according to the department schedule
Legally entitled to work in Canada
Successful completion of a background check, including identity verification

Benefits

Comp & perks

Equity rewards / stock options
Annual health and wellness stipends
Retirement savings matching in RRSP, TFSA or FHSA
Extended health package with fully paid premiums for body and mind
Dedicated talent development program
Career coaching
Career development opportunities
Coaching, learning, and leadership programs
Pre-approved travel expenses fully covered for one in-person interview