Digital Marketing Director

Jobrack

. Manage and optimize PPC, full-funnel campaigns, email, and social media campaigns .

Posted 11/9/2026full-timeRemote • Georgia, Bosnia & Herzegovina, Serbia, South Africa, Poland, North MacedoniaLead💰 $3,500 - $4,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing PPC and full-funnel digital marketing campaigns, with a strong focus on analytics, performance metrics, and client strategy. Proven leadership in mentoring teams and executing data-driven strategies to enhance engagement and conversions.

Highest-signal resume keywords

Digital Marketing ExpertisePPC Campaign ManagementGoogle Ads ProficiencyLeadership in Performance MarketingClient-Facing Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PPC ManagementFull-Funnel Campaign DevelopmentAudience Data AnalysisPerformance BenchmarkingConversion Rate OptimizationPaid Media StrategyAnalytics and TestingAd Spend ManagementGTM ExpertiseGo High Level Experience

Soft Skills

LeadershipClear CommunicationEmpathyProactivityTeam Collaboration

Tools & Technologies

Google AdsMeta AdsLooker StudioGTMGo High Level

Industry Keywords

Healthcare MarketingDental MarketingAgency ExperienceClient ManagementPerformance Management

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Manage and optimize PPC, full-funnel campaigns, email, and social media campaigns
Develop and build full-funnel digital strategies that drive engagement and conversions
Analyze audience data and KPIs to refine strategies and boost ROI
Set benchmarks and monitor performance for ROAS, CPL, CAC, and more
Conduct audits to improve quality, creativity, and efficiency
Improve landing pages, funnels, and CRO
Work closely with creatives to deliver compelling ad messaging
Lead and mentor the performance team for excellent execution and growth
Act as the go-to expert on paid media for internal and client strategy
Stay current on platform updates, trends, and beta programs
Work 8am–12pm EST for overlap with the U.S. team

Requirements

What you’ll need

5–7+ years in digital marketing
2+ years in a leadership role
Hands-on experience with $100k+ monthly ad spend with high volume clients
Expert with Google Ads, Meta Ads, GTM, and Looker Studio
Proven experience with Go High Level (GHL)
Comfortable in fast-paced, high project volume, client-facing agency settings
Strong command of paid media strategy, analytics, and testing
Able to set the strategy and execute it yourself across accounts
Ability to work as a team player and split the workload effectively
Client-facing, with the ability to distill data for clients in a meaningful and succinct way
Proactive in performance management, client management, and strategy changes
Strategic, empathetic, and confident leader who mentors well
Clear communicator who’s comfortable making decisions
Experience in healthcare, dental, or agency environments is a bonus

Benefits

Comp & perks

Full-time, fully remote
Take what you need PTO policy
Gross salary; employee is responsible for tax-related procedures in country of residence
Independent contractor arrangement
Full-time primary role with no freelancing or second jobs