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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid campaigns across Google and Meta, with a strong focus on campaign testing, performance measurement, and consumer psychology. Capable of turning insights into actionable strategies to improve ad performance and scale brand presence.
Highest-signal resume keywords
Paid Campaign ManagementGoogle Ads OptimizationMeta Ads OptimizationTikTok Advertising ExperiencePerformance Measurement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign TestingPerformance MaxEcommerce MarketingConsumer Health MarketingAudience Development
Soft Skills
Strong Communication SkillsCurious ApproachCompetitive MindsetProactive Attitude
Industry Keywords
Consumer PsychologyBehavioral EconomicsAcquisition CampaignsRetargeting CampaignsBranded CampaignsNon-Branded Campaigns
About the role
Key responsibilities & impact- Own paid campaigns for a family-founded oral care brand
- Manage and optimize campaigns across Google and Meta
- Help launch TikTok advertising
- Test new audiences, messaging angles and campaign approaches
- Monitor performance and adjust spend across acquisition, retargeting, branded and non-branded activity
- Report to Peter Eisenhuth, COO
- Work closely with the COO and creative hire on what to test next
- Turn campaign insights into better ads
- Improve performance and help scale the brand
Requirements
What you’ll need- Hands-on experience managing and optimizing paid campaigns across Google and Meta
- Strong understanding of campaign testing and performance measurement
- Ability to develop angles that speak to customer motivations, not only product features
- Willingness to keep learning as platforms change
- Experience with TikTok ads preferred
- Experience with Performance Max preferred
- Experience with ecommerce or consumer health brands preferred
- Interest in consumer psychology and behavioural economics preferred
- Substantial overlap with the US team required, particularly during the initial 2-4 weeks of training
- Daily communication thereafter
- Curious, competitive and proactive approach
- Strong communication skills and ability to explain what is working and what will be tested next
- No particular degree or long resume required; hunger and good judgement valued more
Benefits
Comp & perks- $4,000-$4,500 USD per month, depending on experience
- Full-time role
- Fully remote work
- Substantial overlap with the US team, particularly during the initial 2-4 weeks of training
- Daily communication with the US team
- Independent contractor arrangement
- Gross salary; employee responsible for tax-related procedures in country of residence
- Full-time, primary role with no freelancing or second jobs
