Performance Marketer – Meta Focused

Jobrack

. Manage and optimise paid campaigns across magazine, summit and membership products .

Posted 9/24/2026full-timeRemote • United Kingdom, Serbia, Bosnia & Herzegovina, Croatia, Romania, Czechia, North MacedoniaMid-LevelSenior💰 $36,000 - $48,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid advertising campaigns across various platforms, with a strong focus on Meta Ads and performance marketing metrics. Proficient in creative content development and analysis to drive lead generation and conversion rate optimization.

Highest-signal resume keywords

Meta Ads ManagementCampaign Performance AnalysisConversion Rate OptimizationAttribution TrackingDirect-Response Copywriting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid AdvertisingGoogle SearchPerformance MaxCACROASCTRCPCLTVConversion RateSEO

Soft Skills

Attention to DetailCuriosityCoachabilityConstructive DisagreementSelf-QA

Tools & Technologies

Meta Ads ManagerGA4HyrosCanvaChatGPTCapCutEmail Platforms

Industry Keywords

Compliance-Sensitive MarketingHealthMedicalSupplementsFinanceSubscription BusinessesMembership ProductsDigital ProductsLaunchesEvents

About the role

Key responsibilities & impact

Manage and optimise paid campaigns across magazine, summit and membership products
Build, manage and optimise Meta campaigns at scale
Expand paid acquisition into Google Search, Performance Max and Demand Gen
Test future channels including TikTok and AppLovin
Analyse campaign and funnel performance using Meta Ads Manager, GA4 and Hyros
Compare platform data and investigate tracking or attribution issues
Write Meta ads, headlines, hooks, UGC scripts, landing-page copy and marketing emails
Create and finalise static and video ads, including variations, briefs, footage selection, editing, captions and overlays
Use Canva, ChatGPT, CapCut and other AI/creative tools to produce launch-ready creative
Improve lead-generation and sales landing pages through message match and conversion rate optimisation
Develop SEO, organic social, affiliate and offline marketing efforts
Run frequent tests and use results to guide decisions
Take increasing ownership of performance marketing over time, with a potential path toward strategy after approximately 12 months
Work in a fast-paced, high-performance, remote-first team using EOS, weekly meetings and Hubstaff time tracking

Requirements

What you’ll need

3–5 years of hands-on paid advertising experience
Strong practical Meta Ads experience
Experience managing meaningful monthly budgets; $50k+/month preferred
Solid grasp of CAC, ROAS, CTR, CPC, LTV and conversion rate
Comfort with Meta Ads Manager and GA4
Ability to identify and investigate tracking or attribution issues
Experience with Hyros or another attribution platform highly desirable
Strong written English
Ability to write direct-response advertising and email copy
Good creative instincts and curiosity about ad performance
Experience marketing in a compliance-sensitive niche such as health, medical, supplements or finance is a significant advantage
High attention to detail and strong self-QA
Coachable and able to take direction, ask questions, disagree constructively and commit
Experience with subscription or membership businesses, digital products, launches or events, email platforms, UGC, video editing, Canva and CRO is a bonus
Must be willing to work full-time as an independent contractor
Must be able to overlap with US hours when needed for commercial or supplier meetings

Benefits

Comp & perks

$3,000 - $4,000 per month gross salary
Full-time, fully remote role
21 days paid time off
Sick pay
Company performance-based bonus
Independent contractor arrangement
Direct coaching from the founder on the playbook and niche
Primary role with no freelancing or second jobs