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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing content strategy, technical SEO, and local SEO for healthcare clients, with a strong focus on data analysis, performance reporting, and client communication. Proven ability to lead teams and implement scalable SEO programs while adapting to changes in search algorithms and market conditions.
Highest-signal resume keywords
Technical SEO SkillsGoogle Business Profile ManagementExperience with Yext or BrightLocalSEO A/B TestingHealthcare Client Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Keyword ResearchSite AuditsSchemaCrawl ManagementIndexingLocal Ranking FactorsGEO (Generative Engine Optimisation)AI-Driven SearchPerformance Data AnalysisClient Account Management
Soft Skills
Communication InsightsClient Relationship ManagementTeam LeadershipPrioritization
Tools & Technologies
YextBrightLocalBirdeyeGoogle Business Profile
Industry Keywords
Local SEOTechnical SEOContent StrategyHealthcareMulti-Location Client Experience
About the role
Key responsibilities & impact- Manage content strategy, technical SEO and local SEO programmes across multiple accounts
- Oversee Google Business Profiles, citations, reputation signals and local link building
- Audit sites and review location-specific content for accuracy and optimisation opportunities
- Develop and run SEO and GEO experiments, including A/B testing roadmaps, to improve visibility and conversions
- Package proven SEO and GEO tactics into scalable, repeatable programmes across clients
- Run competitor audits and monitor Google algorithm and AI search updates
- Turn changes into timely recommendations
- Track results and build performance reporting
- Package findings into clear recommendations
- Present strategy and performance updates to clients, C-level and private equity stakeholders, and internal leadership
- Lead direct reports working standard North American hours
- Collaborate with content writers, developers and paid teams
- Work across content, technical and local SEO for healthcare clients
Requirements
What you’ll need- Strong technical, content and local SEO skills, including keyword research, site audits, schema, crawl management and indexing
- Deep familiarity with Google Business Profile management, citation building and local ranking factors
- Experience using Yext, BrightLocal or similar local listing platforms
- Working knowledge of GEO (generative engine optimisation) and AI-driven search
- Proven track record managing multiple client accounts simultaneously
- Comfort working directly with clients and senior stakeholders, including C-level and private equity leadership
- Ability to analyse performance data, prioritise work and communicate insights to non-technical audiences
- Healthcare or multi-location client experience
- Hands-on experience running SEO A/B tests
- Experience with Birdeye or other reputation management tools
- Agency background
- Minimum 4–5 hours of daily overlap with U.S. Central Time
- Availability until approximately 2:00 PM CT
- Comfort managing communication asynchronously outside the overlap window
- Must be willing to work remotely as an independent contractor
- Full-time primary role; no freelancing or second jobs
Benefits
Comp & perks- $3,000 - $4,000 USD per month
- Full-time
- Fully remote
- Unlimited PTO
- Professional development budget for learning and certifications
- Work from anywhere, with a schedule that aligns as closely as possible with U.S. Central Time
- Gross salary; candidate is responsible for tax-related procedures in their country of residence
- Remote work as an independent contractor
