Luxury Wine Specialist

Johnson Brothers

. Plan and execute luxury consumer events to acquire new business, expose brands, and grow sales .

Posted 11/9/2026full-timeRaleigh • North Carolina • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in luxury sales and brand management, with a strong focus on consumer engagement and account development. Proven ability to drive market share growth through strategic partnerships and innovative event execution.

Highest-signal resume keywords

Luxury Sales ExperienceAccount DevelopmentConsumer EngagementBrand ManagementMarket Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales StrategyMarket Share GrowthCompetitive AnalysisEvent PlanningAccount Performance Management

Soft Skills

Time ManagementMulti-taskingRelationship BuildingCommunicationCollaboration

Certifications & Qualifications

CSWCSSCourt of Master Sommelier

Industry Keywords

Luxury WineAdult Beverage IndustryOn-premise ChannelConsumer AcquisitionRetail Distribution

About the role

Key responsibilities & impact

Plan and execute luxury consumer events to acquire new business, expose brands, and grow sales
Develop and maintain a Target Accounts list to grow the luxury portfolio in the designated territory
Drive new luxury placements and increase luxury market share by securing new Points of Distribution in key independent retail and on-premises accounts
Increase by-the-glass presence within influential accounts
Identify iconic/key accounts and develop account performance and activation plans
Manage execution of luxury allocations in relationship with key accounts
Partner with brand managers and supplier personnel to develop consumer-acquisition, sales, and retention experiences
Serve as brand/category product knowledge expert
Conduct competitive analysis of competitor brands
Conduct and plan special events in market
Provide brand expertise during interactions to leverage growth opportunities
Educate consumers and trade through direct interaction and brand expertise/training
Provide consumer, channel, and competitive insights
Collaborate with brand and supplier sales teams to develop innovative programs and ideas

Requirements

What you’ll need

Previous sales experience within the luxury wine or adult beverage industry
Industry certifications preferred, including CSW, CSS, or Court of Master Sommelier
Impeccable time management
Ability to multi-task and meet deadlines
Valid Driver's License
Reliable transportation
Ability to drive/travel through the designated market area
Proven experience working with iconic, luxury brands
Interest in investing in the continued development of luxury brands
Experience building meaningful relationships with top accounts within the on-premise channel, including resorts, restaurants, and country clubs
2+ years of luxury sales experience with a proven track record of territory growth and development
Criminal background check and MVR pass required
Bachelor's degree strongly preferred, or analogous industry experience/skills

Benefits

Comp & perks

Equal opportunity employer committed to fair treatment and hiring based on qualifications