Marketing Specialist

Johnson Controls

. Execute integrated B2B marketing campaigns supporting retail solutions across loss prevention, inventory intelligence, and traffic analytics .

Posted 10/7/2026full-timeBoca Raton • Florida • United StatesMid-LevelSenior💰 $68,000 - $93,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing B2B marketing campaigns, digital marketing strategies, and account-based marketing (ABM) initiatives while effectively collaborating with cross-functional teams to drive brand awareness and lead generation.

Highest-signal resume keywords

B2B Marketing ExperienceDigital Marketing StrategyAccount-Based Marketing (ABM)Salesforce ProficiencyCampaign Performance Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingDemand GenerationSEOContent MarketingCampaign ReportingProject ManagementMarketing AutomationLead GenerationSales EnablementPerformance Analysis

Soft Skills

Strong Communication SkillsCollaborationAttention to DetailResults-Driven MindsetMultitasking

Tools & Technologies

SalesforcePardotMicrosoft Office SuiteAdobe Creative SuiteCRM Platforms

Industry Keywords

Retail SolutionsInventory IntelligenceTraffic AnalyticsGlobal Product LaunchesTrade ShowsCustomer EventsWebinarsAgency ManagementMarketing BudgetsRetail Technology

About the role

Key responsibilities & impact

Execute integrated B2B marketing campaigns supporting retail solutions across loss prevention, inventory intelligence, and traffic analytics
Develop and implement North America digital marketing strategies, including ABM programs
Support global product launches and localize campaigns for regional market needs
Create, edit, and optimize SEO-friendly content across email, web, social, and sales channels
Leverage PR, media relations, and global campaign assets to increase brand awareness and lead generation
Partner with sales and account teams to align marketing strategies with pipeline and revenue goals
Plan and execute trade shows, customer events, and webinars
Collaborate with product, communications, digital, sales, and global stakeholders on go-to-market strategies
Measure and analyze campaign KPIs, ROI, and conversion rates and optimize initiatives
Use marketing automation and CRM platforms to track and report performance
Manage agency and vendor relationships
Track, monitor, and report Americas-region marketing budgets and campaign performance
Develop sales enablement presentations, collateral, and account-specific assets
Support prospecting, pipeline growth, account targeting, and enterprise-client ABM campaigns

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business Administration, or related field
4+ years of B2B marketing experience, preferably within a large corporate or global organization
Proven experience in digital marketing, demand generation, and campaign execution
Experience using Salesforce, Pardot, or similar marketing automation tools
Strong ability to create compelling marketing content
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
Experience in campaign reporting and performance optimization
Excellent project management and multitasking skills
Strong verbal and written communication skills
Ability to collaborate effectively across cross-functional teams and leadership levels
Self-starter with a results-driven mindset and strong attention to detail
Experience in retail, retail technology, or SaaS environments preferred
Hands-on experience with account-based marketing (ABM) strategies preferred
Familiarity with Adobe Creative Suite preferred
Experience supporting sales teams with marketing collateral and custom presentations preferred
Knowledge of SEO, content marketing, and lead generation best practices preferred

Benefits

Comp & perks

Collaborative, innovative marketing environment
Learning, development, and advancement opportunities
Exposure to enterprise-level digital marketing and global campaigns
Opportunity to contribute to meaningful retail and customer-experience solutions