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Associate Marketing Manager
Johnson & Johnson. Support downstream marketing strategy and execution for DePuy Synthes' primary knee implant portfolio .
About the role
Key responsibilities & impact- Support downstream marketing strategy and execution for DePuy Synthes' primary knee implant portfolio
- Support development of clinical value messaging and positioning for the ATTUNE Knee System
- Create surgeon-facing marketing materials, including product brochures, technique summaries, case study highlights, clinical evidence compendiums, and competitive comparison tools
- Translate clinical data, biomechanical concepts, and surgical technique differentiators into clear content for sales teams and surgeons
- Coordinate content reviews through regulatory, legal, medical affairs, and brand compliance workflows
- Support planning and execution of surgeon education programs, cadaver labs, product demonstrations, peer-to-peer learning events, and fellowship outreach
- Develop training materials and educational content about Kinematic Restoration and ATTUNE platform biomechanics
- Coordinate surgeon advisory boards and key opinion leader engagements, including agendas, logistics, and follow-up documentation
- Support society meeting preparation, including booth content, podium presentations, and satellite symposia materials
- Monitor competitive landscape, product launches, clinical publications, messaging shifts, and market share trends
- Maintain dashboards and reports tracking implant volume, market share, competitive conversion rates, and surgeon adoption metrics
- Conduct market research and voice-of-customer analysis
- Summarize findings with actionable recommendations for senior leadership strategy decisions
- Support integrated marketing campaigns driving awareness, trial, and adoption of the ATTUNE Knee System
- Build field enablement tools such as selling guides, objection handlers, competitive battle cards, and account targeting resources
- Assist with customer segmentation models and tailored surgeon engagement plans
- Track campaign performance and field feedback to refine tactics and improve commercial impact
- Coordinate between Knee Marketing and Sales, Upstream Marketing, Global Education, Medical Affairs, R&D, and Supply Chain
- Support go-to-market readiness for new implant configurations, instrument updates, and technique evolutions
- Manage marketing project timelines, budgets, and vendor relationships
- Maintain repositories of marketing assets, clinical evidence libraries, and competitive intelligence files
Requirements
What you’ll need- Bachelor's degree in Marketing, Business Administration, Communications, Life Sciences, Biomedical Engineering, or a related field
- 4+ years of professional experience in marketing, product management, or a related commercial function; internship or co-op experience counts
- Strong written and verbal communication skills
- Ability to distill complex clinical concepts into clear messaging
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
- Comfort working with data and creating presentations
- Strong organizational skills and ability to manage multiple tasks and deadlines simultaneously
- Intellectual curiosity and genuine interest in orthopedic clinical concepts, surgical techniques, and implant biomechanics
- Collaborative mindset with willingness to learn and take initiative
- Up to 20% domestic travel, including occasional overnights and weekends
- Preferred: internship or co-op experience in medical devices, orthopedics, or a related healthcare industry
- Preferred: coursework or foundational knowledge in anatomy, biomechanics, or biomedical engineering
- Preferred: exposure to clinical evidence interpretation or medical/scientific writing
- Preferred: familiarity with product launch processes or go-to-market frameworks
- Preferred: experience supporting events, trade shows, or customer-facing engagements
- Preferred: ability to work in clinical settings, including operating rooms and cadaver labs
- Preferred skills include brand marketing, brand positioning strategy, business storytelling, customer intelligence, data analysis, data-driven decision making, financial analysis, market research, product development lifecycle, product strategies, tactical planning, and cross-functional collaboration
Benefits
Comp & perks- Up to 20% domestic travel, including occasional overnights and weekends
- Inclusive work environment
- Equal Opportunity Employer
- Interview accommodations for applicants with disabilities
- Potential future employment under DePuy Synthes employment processes, programs, policies, and benefit plans following the planned separation