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Associate Marketing Manager, VELYS Robotic-Assisted Solution – Knee
Johnson & Johnson. Support the development and execution of integrated marketing campaigns across email, digital, print, and event-based tactics .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated marketing campaign execution, including content creation, compliance coordination, and performance analysis. Proficient in managing project timelines and budgets while collaborating across functions to support product launches and customer engagement.
Highest-signal resume keywords
Integrated Marketing CampaignsProject ManagementData AnalysisCommunication SkillsMarketing Collateral Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Performance AnalysisKPI Dashboard CreationMarket ResearchContent Review CoordinationSales Training Material PreparationBudget ReconciliationProduct Launch ProcessesDigital Marketing ToolsCRM SystemsMicrosoft Office Suite
Soft Skills
Strong Organizational SkillsCollaborative MindsetInitiativeWritten CommunicationVerbal Communication
Tools & Technologies
Email Marketing PlatformsAnalytics DashboardsPresentation Software
Industry Keywords
Medical DevicesHealthcareOrthopedicsRobotic-Assisted SurgeryMedTech Innovation
About the role
Key responsibilities & impact- Support the development and execution of integrated marketing campaigns across email, digital, print, and event-based tactics
- Create and maintain marketing collateral, selling tools, training materials, and field communications
- Coordinate content reviews and approval workflows for regulatory, legal, and brand compliance
- Support go-to-market planning for new software and hardware releases
- Coordinate launch timelines, deliverables, and cross-functional inputs
- Prepare field readiness materials, including sales training decks, quick reference guides, FAQ documents, and launch communications
- Track launch milestones and flag risks or delays
- Compile and maintain KPI dashboards and reports tracking customer acquisition, utilization rates, and installed base performance
- Conduct market research, competitive monitoring, and customer insight gathering
- Analyze campaign performance data and summarize actionable recommendations
- Coordinate between Marketing and Sales, Upstream Marketing, Supply Chain, and Sales Operations
- Support logistics and content preparation for surgeon advisory boards, society meetings, and customer engagement events
- Organize field feedback to inform messaging refinement, adoption barrier identification, and customer experience improvements
- Manage marketing project timelines, budgets, and vendor relationships
- Maintain repositories of marketing assets, competitive intelligence files, and customer reference materials
- Support purchase order processing, invoice tracking, and budget reconciliation for marketing programs
- Report to the Senior Marketing Manager, VELYS Knee Marketing
Requirements
What you’ll need- Bachelor's degree in Marketing, Business Administration, Communications, Life Sciences, or a related field
- 4+ years of professional experience in marketing, product management, or a related commercial function; internship or co-op experience counts
- Strong written and verbal communication skills
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
- Comfort working with data and creating presentations
- Strong organizational skills with the ability to manage multiple tasks and deadlines simultaneously
- Collaborative mindset with a willingness to learn and take initiative
- Up to 20% domestic travel, including occasional overnights and weekends
- Preferred: Internship or co-op experience in medical devices, healthcare, or a related industry
- Preferred: Exposure to digital marketing tools and platforms, such as email marketing, CRM systems, and analytics dashboards
- Preferred: Familiarity with product launch processes or go-to-market frameworks
- Preferred: Interest in orthopedics, robotic-assisted surgery, or MedTech innovation
- Preferred: Experience supporting events, trade shows, or customer-facing engagements
- Preferred: Ability to work in clinical settings, including operating rooms and cadaver labs
Benefits
Comp & perks- Inclusive work environment
- Equal Opportunity Employer
- Interview process accommodations for applicants with disabilities
- Up to 20% domestic travel, including occasional overnights and weekends