Director, US Marketing

Johnson & Johnson

. Own downstream product management and US product marketing for OTTAVA .

Posted 10/6/2026full-timeUnited StatesLead💰 $172,000 - $297,850 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and downstream product management within MedTech, with a strong focus on localizing global strategies into US-specific value propositions. Proven ability to engage clinical experts and KOLs while leading cross-functional teams to drive adoption and utilization of complex healthcare products.

Highest-signal resume keywords

Product MarketingDownstream Product ManagementKOL EngagementClinical MarketingCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Value Proposition DevelopmentMarket-Specific MessagingClinical Insights GatheringCase Study DevelopmentProduct Launch StrategyValue FrameworksCustomer Lifecycle ManagementCompetitive AnalysisHealthcare Market KnowledgeRobotic Platforms Marketing

Soft Skills

Executive CommunicationTeam LeadershipStrategic GovernanceCollaborationRelationship Management

Certifications & Qualifications

Bachelor’s DegreeMBA or Advanced Degree

Industry Keywords

MedTechHealthcare MarketsClinical MarketingCommercial OperationsHigh-Growth BusinessesCapital EquipmentSurgery Procedural MarketingDownstream ExecutionCustomer SuccessMarket Insights

About the role

Key responsibilities & impact

Own downstream product management and US product marketing for OTTAVA
Localize the OTTAVA value proposition across clinical, economic, and operational dimensions
Translate global product strategy, roadmap, and evidence into US-specific value narratives
Define value articulation for surgeons, hospital leadership, and administrators across the customer lifecycle
Serve as the primary US voice into Global Product Management and Global Marketing
Lead US clinical marketing strategy and translate evidence and real-world experience into downstream value messaging
Engage KOLs, early adopters, and clinical experts to generate insights, advocacy, and substantiation
Gather clinical and market insights on procedure mix, workflow impact, utilization drivers, and competitive context
Own US customer references and Centers of Excellence strategy
Develop case studies, testimonials, customer stories, and executive narratives
Maintain senior clinical and administrative relationships at reference sites
Build and own a Marketing Plan
Define value frameworks, narratives, and content direction for downstream execution teams
Partner with Commercial Operations and Customer Success on onboarding, adoption, and long-term utilization
Provide strategic governance over downstream content
Monitor adoption trends, customer feedback, and competitive responses
Translate global brand and product strategy into US-specific messaging frameworks
Partner with Global Brand, Corporate Communications, and US stakeholders on compliant messaging
Co-develop campaigns focused on adoption, utilization, and expansion
Build and lead the US OTTAVA Marketing organization
Establish downstream ownership, decision rights, and guardrails for US product value communication
Role does not own sales enablement execution, field marketing programs, or selling activities

Requirements

What you’ll need

Bachelor’s degree required; MBA or advanced degree strongly preferred
10+ years of experience in product marketing, downstream product management, or commercial marketing in MedTech or complex healthcare markets
Demonstrated success localizing global products into compelling market-specific value propositions
Strong clinical marketing and KOL engagement experience
Ability to synthesize clinical, economic, and operational inputs into cohesive value narratives
Experience leading teams and launching products in large matrixed organizations
Track record launching complex capital equipment, robotic platforms, or surgery procedural marketing
Experience operating in launch-phase or high-growth businesses preferred
Strong executive communication and cross-functional leadership skills preferred

Benefits

Comp & perks

Retirement plan (pension)
Savings plan (401(k))
Long-term incentive program
Vacation – 120 hours per calendar year
Sick time – 40 hours per calendar year; 48 hours per calendar year for employees residing in Colorado; 56 hours per calendar year for employees residing in Washington
Holiday pay, including Floating Holidays – 13 days per calendar year
Work, Personal and Family Time – up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member; 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
Inclusive interview process and disability accommodations