Director, US Marketing

Johnson & Johnson

. Own downstream product management and US product marketing for OTTAVA .

Posted 10/6/2026full-timeUnited StatesLead💰 $172,000 - $297,850 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and downstream product management within the MedTech sector, with a strong focus on localizing global strategies into US-specific value propositions. Proven ability to engage key opinion leaders and synthesize clinical and economic insights into effective marketing narratives.

Highest-signal resume keywords

Product MarketingKOL EngagementValue Proposition DevelopmentClinical Marketing StrategyCross-Functional Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Downstream Product ManagementMarket-Specific Value NarrativesClinical Insights GatheringCase Study DevelopmentProduct LaunchingRobotic Platforms MarketingSurgery Procedural MarketingCustomer Reference StrategyValue FrameworksMarketing Plan Development

Soft Skills

Executive CommunicationTeam LeadershipCross-Functional Collaboration

Certifications & Qualifications

Bachelor’s DegreeMBA or Advanced Degree

Industry Keywords

MedTechHealthcare MarketsClinical MarketingHigh-Growth BusinessesComplex Capital Equipment

About the role

Key responsibilities & impact

Own downstream product management and US product marketing for OTTAVA
Localize the OTTAVA value proposition across clinical, economic, and operational dimensions
Translate global product strategy, roadmap, and evidence into US-specific value narratives
Define value articulation for surgeons, hospital leadership, and administrators across the customer lifecycle
Serve as the primary US voice to Global Product Management and Global Marketing
Lead US clinical marketing strategy and translate evidence and real-world experience into downstream value messaging
Engage KOLs, early adopters, and clinical experts to generate insights, advocacy, and substantiation
Gather clinical and market insights on procedure mix, workflow impact, utilization drivers, and competitive context
Own the US customer reference and Centers of Excellence strategy
Develop case studies, testimonials, customer stories, and executive narratives
Maintain senior clinical and administrative relationships at reference sites
Build and own a Marketing Plan
Define value frameworks, narratives, and content direction for downstream execution teams
Partner with Commercial Operations and Customer Success on onboarding, adoption, and utilization messaging
Provide strategic input and governance over downstream content
Monitor adoption trends, customer feedback, and competitive responses
Translate global brand and product strategy into US-specific messaging frameworks
Partner with Global Brand, Corporate Communications, and US stakeholders on compliant messaging
Co-develop campaigns focused on adoption, utilization, and expansion
Build and lead the US OTTAVA Marketing organization
Establish downstream ownership, decision rights, and guardrails for product value communication
Does not own sales enablement execution, field marketing programs, or selling activities

Requirements

What you’ll need

Bachelor’s degree required
MBA or advanced degree strongly preferred
10+ years of experience in product marketing, downstream product management, or commercial marketing in MedTech or complex healthcare markets
Demonstrated success localizing global products into compelling market-specific value propositions
Strong clinical marketing and KOL engagement experience
Ability to synthesize clinical, economic, and operational inputs into cohesive value narratives
Experience leading teams and launching products in large matrixed organizations
Track record launching complex capital equipment, robotic platforms, or surgery procedural marketing
Experience operating in launch-phase or high-growth businesses preferred
Strong executive communication and cross-functional leadership skills preferred

Benefits

Comp & perks

Consolidated retirement plan (pension)
Savings plan (401(k))
Long-term incentive program
Vacation – 120 hours per calendar year
Sick time – 40 hours per calendar year; 48 hours for Colorado employees; 56 hours for Washington employees
Holiday pay, including Floating Holidays – 13 days per calendar year
Work, Personal and Family Time – up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member; 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
Inclusive interview accommodations for applicants with disabilities