Marketing Manager, Knee Reconstruction

Johnson & Johnson

. Lead the U.S. downstream commercialization strategy for the DePuy Synthes Knee platform . Own and deliver marketing workstreams across the primary knee implant portfolio . Develop clinical marketing materials, evidence

Posted 10/8/2026full-timeWarsaw • Florida • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading marketing strategies for medical devices, particularly in the orthopedic sector, with a strong focus on campaign execution, cross-functional collaboration, and performance analysis. Proficient in developing clinical marketing materials and managing product launches while mentoring junior team members.

Highest-signal resume keywords

Marketing Strategy DevelopmentCross-Functional Project ManagementPerformance Dashboard CreationClinical Evidence InterpretationSurgeon Education Program Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Program ManagementData AnalysisContent DevelopmentCampaign ExecutionCompetitive AnalysisKPI TrackingProduct Launch ManagementMarket ResearchBudget ManagementPerformance Optimization

Soft Skills

Excellent CommunicationAnalytical ThinkingProblem SolvingMentorshipCollaboration

Tools & Technologies

Microsoft Office SuitePresentation Development Tools

Certifications & Qualifications

Bachelor's DegreeMBA (Preferred)

Industry Keywords

Medical DevicesOrthopedicsJoint ReconstructionKOL EngagementHealth Economic Value PropositionSurgeon Advisory BoardsCadaver LabsIntegrated Marketing CampaignsCommercial StrategyProduct Management

About the role

Key responsibilities & impact

Lead the U.S. downstream commercialization strategy for the DePuy Synthes Knee platform
Own and deliver marketing workstreams across the primary knee implant portfolio
Develop clinical marketing materials, evidence summaries, technique differentiation content, and value messaging for the ATTUNE Knee System
Translate clinical data, biomechanical evidence, and surgical technique differentiators into segment-specific messaging
Manage content development, agency briefing, creative direction, stakeholder input, and regulatory/legal/medical affairs reviews
Plan, develop, and execute integrated marketing campaigns driving surgeon awareness, trial, adoption, and advocacy
Develop field enablement tools including selling guides, competitive battle cards, objection handlers, account targeting resources, and customer engagement playbooks
Track campaign KPIs, analyze results, and optimize tactics
Lead assigned go-to-market launch workstreams and develop launch deliverables
Coordinate cross-functional launch inputs and dependencies to ensure readiness
Plan and execute surgeon education programs, cadaver labs, product demonstrations, peer-to-peer events, and fellowship initiatives
Support KOL engagements and surgeon advisory boards
Manage society meeting deliverables, including booth content, presentation materials, and on-site engagement tactics
Conduct competitive analysis and develop competitive response recommendations
Lead voice-of-customer research, synthesize findings, and present actionable insights
Build and maintain market and performance dashboards and deliver business reviews
Partner with Sales, Upstream Marketing, Medical Affairs, Global Education, R&D, Sales Operations, Supply Chain, and regional marketing teams
Manage project budgets, vendor relationships, and timelines
Provide day-to-day guidance and mentorship to associate marketing managers and junior team members

Requirements

What you’ll need

Bachelor's degree required
MBA preferred
6+ years of progressive experience in marketing, product management, and/or commercial strategy
Demonstrated ability to independently own and deliver marketing programs end-to-end with minimal oversight
Strong analytical skills with experience building performance dashboards, interpreting market data, and translating insights into recommendations
Excellent written and verbal communication skills with the ability to develop compelling clinical and commercial narratives
Experience managing cross-functional projects with multiple stakeholders and competing timelines
Comfort operating in ambiguity and proactively identifying solutions
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) with strong presentation development skills
Preferred: experience in medical devices, orthopedics, or a related MedTech segment
Preferred: Joint Reconstruction marketing or product management experience
Preferred: experience with clinical evidence interpretation, biomechanical concepts, or outcomes-based messaging
Preferred: familiarity with upstream and downstream marketing disciplines
Preferred: experience supporting or leading product launches in a competitive medical device market
Preferred: experience with surgeon education programs, KOL engagement, or society meeting activation
Preferred: exposure to pricing, contracting, or health economic value proposition development
Preferred: experience mentoring or providing work direction to junior team members
Preferred: ability to work in clinical settings, including operating rooms and cadaver labs

Benefits

Comp & perks

Equal Opportunity Employer
Inclusive interview process and disability accommodations
Up to 40% domestic travel, including occasional overnights and weekends
Anticipated transition to DePuy Synthes employment, with Orthopaedics employment processes, programs, policies, and benefit plans following the planned separation