Marketing Manager, Knee Reconstruction

Johnson & Johnson

. Lead the U.S. downstream commercialization strategy for the DePuy Synthes Knee platform . Own and deliver key marketing workstreams across the primary knee implant portfolio . Develop clinical marketing materials

Posted 10/8/2026full-timePalm Beach Gardens • Florida • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading commercialization strategies for medical devices, particularly in knee implants, with a strong focus on developing marketing materials, executing integrated campaigns, and managing cross-functional projects. Proficient in analyzing market data and translating insights into actionable strategies while mentoring junior team members.

Highest-signal resume keywords

Commercialization StrategyIntegrated Marketing CampaignsCross-Functional Project ManagementMarket Data AnalysisSurgeon Education Programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing ProgramsPerformance DashboardsClinical Evidence InterpretationProduct LaunchCompetitive AnalysisValue MessagingTechnique DifferentiationKOL EngagementObjection HandlersAccount Targeting

Soft Skills

Analytical SkillsWritten CommunicationVerbal CommunicationProblem-SolvingMentorship

Tools & Technologies

Microsoft Office SuiteExcelPowerPointWord

Certifications & Qualifications

Bachelor's DegreeMBA (Preferred)

Industry Keywords

Medical DevicesOrthopedicsJoint ReconstructionHealth Economic Value PropositionSurgeon Advisory BoardsCadaver LabsSociety Meeting ActivationUpstream MarketingDownstream MarketingCommercial Strategy

About the role

Key responsibilities & impact

Lead the U.S. downstream commercialization strategy for the DePuy Synthes Knee platform
Own and deliver key marketing workstreams across the primary knee implant portfolio
Develop clinical marketing materials, evidence summaries, technique differentiation content, and value messaging for the ATTUNE Knee System
Translate clinical data, biomechanical evidence, and surgical technique differentiators into segment-specific messaging
Manage content development, agency briefing, creative direction, stakeholder input, and regulatory/legal/medical affairs reviews
Plan and execute integrated marketing campaigns driving surgeon awareness, trial, adoption, and advocacy
Develop field enablement tools such as selling guides, competitive battle cards, objection handlers, account targeting resources, and customer engagement playbooks
Track campaign KPIs, analyze results, and improve tactics
Lead assigned go-to-market launch workstreams and develop launch deliverables
Coordinate cross-functional inputs and dependencies to ensure launch readiness
Plan and execute surgeon education programs, cadaver labs, product demonstrations, peer-to-peer events, and fellowship initiatives
Support KOL engagements and surgeon advisory boards
Manage society meeting deliverables, including booth content and presentation materials
Conduct competitive analysis and develop competitive response recommendations
Lead voice-of-customer research, synthesize findings, and present actionable insights
Build and maintain market and performance dashboards and deliver business reviews
Partner with Sales, Upstream Marketing, Medical Affairs, Global Education, R&D, Sales Operations, Supply Chain, and regional marketing teams
Manage project budgets, vendor relationships, and timelines
Provide guidance, mentorship, and work direction to associate marketing managers
Contribute to team planning, resource prioritization, and process improvements

Requirements

What you’ll need

Bachelor's degree required; MBA preferred
6+ years of progressive experience in marketing, product management, and/or commercial strategy
Ability to independently own and deliver marketing programs end-to-end with minimal oversight
Strong analytical skills, including building performance dashboards, interpreting market data, and translating insights into recommendations
Excellent written and verbal communication skills
Experience managing cross-functional projects with multiple stakeholders and competing timelines
Ability to operate in ambiguity and proactively identify solutions
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word), with strong presentation development skills
Up to 40% domestic travel, including occasional overnights and weekends
Preferred: experience in medical devices, orthopedics, or related MedTech
Preferred: Joint Reconstruction marketing or product management experience
Preferred: clinical evidence interpretation, biomechanical concepts, or outcomes-based messaging experience
Preferred: familiarity with upstream and downstream marketing disciplines
Preferred: product launch experience in a competitive medical device market
Preferred: surgeon education programs, KOL engagement, or society meeting activation experience
Preferred: pricing, contracting, or health economic value proposition exposure
Preferred: mentoring or providing work direction to junior team members
Preferred: ability to work in clinical settings, including operating rooms and cadaver labs

Benefits

Comp & perks

Inclusive work environment
Equal opportunity employment
Accommodation support for applicants with disabilities