Senior Marketing Manager – Knee Reconstruction

Johnson & Johnson

. Lead the U.S. downstream commercialization strategy for the DePuy Synthes Knee platform and ATTUNE Knee System . Lead and develop a team accountable for downstream strategy and execution across the primary knee

Posted 9/29/2026full-timeUnited StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading commercialization strategies for medical devices, particularly in the orthopedic sector, with a strong focus on market share growth, surgeon engagement, and competitive differentiation. Proven ability to develop and execute comprehensive marketing strategies, manage cross-functional teams, and deliver impactful surgeon education programs.

Highest-signal resume keywords

Commercial Strategy DevelopmentTeam Leadership and DevelopmentMarket Analytics and Financial ModelingSurgeon Engagement and EducationProduct Launch Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Share GrowthCompetitive ConversionBusiness Performance ReportingFinancial ModelingCommercial Narratives DevelopmentSurgeon Education ProgramsKOL Engagement StrategiesPricing and Contracting StrategyClinical Evidence StrategyProduct Launches

Soft Skills

Exceptional CommunicationPresentation SkillsInfluencing Senior LeadershipCoaching and Performance ManagementAbility to Manage Multiple Initiatives

Certifications & Qualifications

Bachelor's DegreeMBA Preferred

Industry Keywords

Joint Reconstruction MarketingMedical DevicesMedTechOrthopedic SegmentHealth EconomicsOutcomes-Based Value MessagingCadaver LabsOperating Room SettingSociety Meeting EngagementAAOS

About the role

Key responsibilities & impact

Lead the U.S. downstream commercialization strategy for the DePuy Synthes Knee platform and ATTUNE Knee System
Lead and develop a team accountable for downstream strategy and execution across the primary knee portfolio
Own commercial strategy to accelerate market share growth, drive competitive conversions, deepen surgeon engagement, and strengthen clinical differentiation
Define surgeon segments and tailored engagement strategies
Establish pricing and contracting strategy inputs and manage marketing resources and budget for ROI
Develop differentiated clinical value messaging and partner on clinical evidence strategy
Lead go-to-market planning, launch strategy, field readiness, and post-launch reviews
Shape surgeon education and engagement programs, including cadaver labs, technique training, peer forums, fellowships, and visiting surgeon programs
Build and manage KOL relationships and surgeon advisory boards
Lead platform presence at AAOS, AAHKS, and other relevant conferences
Own competitive intelligence and translate market insights into strategic recommendations
Lead voice-of-customer research and deliver market and performance briefings to senior leadership
Partner with Sales to provide field tools, training, messaging, competitive resources, and account support
Lead, coach, and develop marketing managers and associate marketing managers
Partner with R&D and upstream marketing to incorporate surgeon feedback and commercial requirements into portfolio and pipeline planning
Collaborate with regional marketing partners on launches, competitive response, and clinical messaging across global markets

Requirements

What you’ll need

Bachelor's degree required; MBA preferred
10+ years of progressive experience in marketing, product management, and/or commercial strategy
Experience with direct people leadership, including coaching, performance management, and team development
Proven ability to develop and execute commercial strategies that drive measurable market share growth and competitive conversion
Strong analytical skills with experience in business performance reporting, market analytics, and financial modeling
Exceptional communication and presentation skills with the ability to influence senior leadership, cross-functional partners, and surgeon customers
Ability to translate complex clinical and technical concepts into clear, compelling commercial narratives
Demonstrated ability to lead multiple high-priority initiatives simultaneously in a fast-paced, matrixed environment
Up to 40% domestic and limited international travel, including overnights and occasional weekends
Preferred: Experience in Joint Reconstruction marketing or a closely related orthopedic segment
Preferred: Experience in medical devices and/or MedTech with clinical procedural understanding
Preferred: Experience with both upstream and downstream marketing disciplines
Preferred: Track record of successful product launches in a competitive medical device market
Preferred: Experience building and executing surgeon education and KOL engagement strategies
Preferred: Experience supporting society meeting engagement and podium strategy (AAOS, AAHKS, or equivalent)
Preferred: Experience with pricing and contracting strategy in a capital or implant environment
Preferred: Familiarity with clinical evidence strategy, health economics, and outcomes-based value messaging
Preferred: Ability to work with cadavers and within an operating room setting

Benefits

Comp & perks

Inclusive work environment
Equal opportunity employment
Interview process accommodations for applicants with disabilities
Up to 40% domestic and limited international travel (role-related compensation/perk)