Senior Marketing Manager, Knee Reconstruction

Johnson & Johnson

. Lead the U.S. downstream commercialization strategy for the DePuy Synthes Knee platform . Lead a team accountable for downstream strategy and execution across the primary knee portfolio . Own commercial strategy to

Posted 9/29/2026full-timeUnited StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading commercialization strategies for medical devices, particularly in the orthopedic segment, with a strong focus on market share growth, competitive conversion, and surgeon engagement. Proven ability to develop and execute comprehensive marketing plans, manage budgets, and lead cross-functional teams in a fast-paced environment.

Highest-signal resume keywords

Commercial Strategy DevelopmentMarket Share GrowthSurgeon Engagement StrategiesKOL Relationship ManagementProduct Launch Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalyticsFinancial ModelingBusiness Performance ReportingCompetitive IntelligenceRegulatory ReviewPricing StrategyContracting StrategyClinical Evidence StrategyHealth EconomicsProduct Management

Soft Skills

Exceptional CommunicationPresentation SkillsTeam LeadershipCoachingPerformance Management

Certifications & Qualifications

Bachelor's DegreeMBA Preferred

Industry Keywords

Medical DevicesMedTechJoint Reconstruction MarketingOrthopedic SegmentSurgeon Education ProgramsSociety Meeting EngagementCadaver LabsOperating Room Setting

About the role

Key responsibilities & impact

Lead the U.S. downstream commercialization strategy for the DePuy Synthes Knee platform
Lead a team accountable for downstream strategy and execution across the primary knee portfolio
Own commercial strategy to accelerate market share growth, drive competitive conversions, deepen surgeon engagement, and strengthen ATTUNE platform differentiation
Develop positioning, messaging, segmentation, competitive response, and market share growth plans
Define target surgeon segments and tailored engagement strategies
Establish pricing and contracting strategy inputs and manage the marketing budget to deliver ROI
Lead clinical value messaging and evidence strategy with Medical Affairs and Health Economics
Oversee regulatory and legal review of marketing output
Lead go-to-market planning and launch readiness for new implant configurations, instruments, techniques, and platform enhancements
Shape surgeon education and engagement programs, including cadaver labs, technique training, peer-to-peer forums, fellowships, and visiting surgeon programs
Build and manage KOL relationships and surgeon advisory boards
Lead presence at major society meetings including AAOS and AAHKS
Own competitive intelligence and voice-of-customer research for the primary knee implant market
Deliver market and performance briefings to senior leadership
Partner with Sales to provide field tools, training, messaging, competitive resources, and conversion support
Lead, coach, and develop marketing managers and associate marketing managers
Partner with R&D and upstream marketing to incorporate surgeon feedback and commercial requirements into portfolio and pipeline planning
Collaborate with regional marketing partners to share launch, competitive response, and clinical messaging best practices

Requirements

What you’ll need

Bachelor's degree required; MBA preferred
10+ years of progressive experience in marketing, product management, and/or commercial strategy
Experience with direct people leadership, including coaching, performance management, and team development
Proven ability to develop and execute commercial strategies that drive measurable market share growth and competitive conversion
Strong analytical skills with experience in business performance reporting, market analytics, and financial modeling
Exceptional communication and presentation skills
Ability to translate complex clinical and technical concepts into clear, compelling commercial narratives
Ability to lead multiple high-priority initiatives simultaneously in a fast-paced, matrixed environment
Up to 40% domestic and limited international travel, including overnights and occasional weekends
Preferred: experience in Joint Reconstruction marketing or a closely related orthopedic segment
Preferred: experience in medical devices and/or MedTech with clinical procedural understanding
Preferred: experience with both upstream and downstream marketing disciplines
Preferred: track record of successful product launches in a competitive medical device market
Preferred: experience building and executing surgeon education and KOL engagement strategies
Preferred: experience supporting society meeting engagement and podium strategy (AAOS, AAHKS, or equivalent)
Preferred: experience with pricing and contracting strategy in a capital or implant environment
Preferred: familiarity with clinical evidence strategy, health economics, and outcomes-based value messaging
Preferred: ability to work with cadavers and within an operating room setting

Benefits

Comp & perks

Equal Opportunity Employer
Inclusive interview process and disability accommodation support
Up to 40% domestic and limited international travel